Marketing Plan part 1

The company is Mount Sinai Hospital in NYC
1.The first section is a company background section for the company on which you plan to write your marketing plan. (write a summary of the company)

2.The second section should address why you have chosen the company and discuss how you will get the information needed to write the marketing plan.
(Helpful note: I choose the company because it is one of the top hospitals in NYC)
One source is:
https://www.mountsinai.org/about/newsroom/news/mount-sinai-health-system-advertising-campaign