Marketing Math

Income Statement Assignment:

Marketing Math

• Each student should …
  • Review Income Statement PPT Slides posted on Bb…com and Expedia.com. Answer the following questions.
  • Divide the questions evenly amongst teammates.
    • DO NOT SPLIT Each question should be answered by just 1 student.
  • Place your name next to the questions that you answer. I will assess and provide each of you an independent grade in this paper.
  • Use outline below as a framework for your paper. Answer all parts of all questions.
  • Use 12 point double space.
  • Note: there is no page minimum or maximum.
  • Instead, answer each question as thoroughly as possible.

2. Trend of Gross Margin %and Profit Margin %:

• Tripadvisor.com

1. Calculate and graph the three-year trends of gross margin% for com.
2. Calculate and graphthe three-year trends of profit margin % for com.
3. Is this company’s gross margin % improving overtime?
4. Does theirgross margin % change consistently with theirprofit margin %?

• 1. • If not, see Income Statement and see below…discuss two that could cause this imbalance in this case …
       1. Income Tax
       2. Additional Income/Expense
       3. Nonrecurring items
• Expedia.com

1. Calculate and graph the three-year trends of gross margin% for com.
2. Calculate and graph the three-year trends of profit margin % for com.
3. Is the company’s gross margin% improving overtime? Explain
4. Does their gross margin % change consistently with theirprofit margin %?

• 1. • If not, see Income Statement and see below …discuss two that could cause this imbalance in this case…
       1. Income Tax
       2. Additional Income/Expense
       3. Nonrecurring items