Marketing Analytics and Customer Behaviors Discussion This is a 250-words lass theories discussion question about the marketing analytics with qualitative research. It requires 1-2 academic references to support the answer, and it also requires a specific example to support how manager will combine the use of marketing analytics with qualitative research into customer behavior . The question is in the enclosure. Class discussion question
This week we explore aspects of analytics applied in Marketing. Explain why a manager might
combine the use of marketing analytics with qualitative research into customer behaviour.
Use specific examples to illustrate.
Respond in 225~250 words in a Word document
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