Go to the CIA Fact Book website: https://www.cia.gov/library/publications/resources/the-world-factbook/index.html
1. Select a country to analyze. Compare this country to the U.S. data. For ease of comparison the data may be presented in table form. Be sure to include data comparison of information from the following topics: people and society, economy, and communications.
2. Select a product currently in the U.S. market. Do not choose services. For this assignment/test question, identify an American made product.
3. Develop a marketing mix for exporting the product to the country analyzed.
4. Identify special considerations that must be addressed in the marketing mix.
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