Loyalty and Communications

MS0002 Loyalty and Communications (SEM2 – 2019/20)

The requirements for the assessment

3000 words    Weighting:100%   Type: Assignment: Individual

The purpose of this report is to understand the purpose of Loyalty and Communications for organisations. Through a critical evaluation of this subject, you will make recommendations for your chosen organisation and present it as a report.

Your report must contain;

1. An evaluation of an existing Loyalty or Communications model relating to customer loyalty.In your evaluation you will need to demonstrate the following:

(1) Understanding of the role and implications of loyalty or communications model.

(2) An ability to compare different approaches within loyalty or communications models.

(3) Understanding of the marketing implications of the design and application of loyalty communications.

(4) Be able to outline loyalty communication products and explain them from a marketing perspective.

(5) Critical understanding of the advantages and limitations of different models considering theoretical perspectives.

(6) Understanding the impact web-based innovations have in loyalty and consumer behaviour.

2.An application of that model to an organisation chosen by you.

3. Recommendations for a set of tactics to be implemented by the organisation, to improve its loyalty and communications.

Your evaluation does not have to be limited to text in format, you are free to use video, audio etc. but you must make a coherent and concise argument.

You must include academic references to justify each of your arguments

You must include the following:

Demonstration that the subject area is clearly understood.

Wide reading on and around the subject area.

Arguments well illustrated in the subject area.

Good integration of theory with an emphasis on analysis over description.

Solid structure with clear links between each section, utilising your chosen format.

Conclusions and recommendations rooted in prior discussion and analysis.

Correctly referenced, using the Harvard system.