Leveraging Search Technologies

Identify an organization that is using at least one online search technology. You may use an organization you know from your personal experience or one that you discover while doing research. Briefly describe the organization, and then answer the following questions:

Of the various types of search technologies, which ones is the organization utilizing?
Why is the organization using these technologies? What are the benefits?
What are some metrics the organization could use to evaluate how effective these technologies are in supporting organizational objectives? Explain.
Identify areas in which the organization could expand or improve upon using the search technology. Explain what they could do and why they should do it