LDR 535 University of Phoenix WK5 8 Step Change Model & Change Management PPT Purpose of Assessment
Develop specific strategies with supporting tactics to implement positive change within an organization. You will use information you prepared in Week 5 to complete this assignment.
Scenario:
You’ve been hired as a consultant to develop strategies with supporting tactics to implement positive changes in the corporation you chose in Week 5.
Review your analysis of the corporation’s change process from Week 5 to be sure you have a thorough understanding of the change and the need for the change.
Prepare a 12- to 13-slide Change Management Presentation for the company’s Board of Directors. Include the following:
Evaluate why this change needed to occur.
Discuss how this change impacts the company on a global scale.
Discuss how this change impacts employees.
Using Kotter’s 8-Step Change Model, chart strategies and tactics for positively implementing the organizational change. In your chart, complete the following:
Develop strategies for each of the 8 steps in Kotter’s model
Develop tactics to support each strategy
Justify the effectiveness of each strategy and tactic with a rationale.
Conclude your presentation with an explanation of how this positive organizational change will help the company sustain a competitive advantage in the global market. Organizational Change Chart
Select one for each
category
Vision: In this assessment, I have selected Starbucks. The
vision of Starbucks is to “treat people like family and they
will be loyal and give their all.” The rate of employee
knowledge on vision is 5.
Mission: The mission of Starbucks is “to inspire and nurture the
human spirit-one person, one cup and one neighborhood at a
time.” The rate of employee knowledge on mission is 4.
Purpose: Mainly, the purpose of Starbucks is establish the
company as premium purveyor that provide the best coffee in
the globe while adhering to all the principles as the company
grows. The rate of employee on purpose is 4.
Values: Mainly, the values of Starbucks include creation of a
warm culture that welcomes everyone. Other values of the
company include; respect, dignity, and transparency. The rate
of employee on purpose is 5.
Diversity: Mainly, the diversity in Starbucks is observed through
representation of employees from different cultures. Thus,
Starbucks is among top 15 diverse companies in the United
States. The rate of employee on diversity is 4.
Inclusion: Mainly, Starbucks accommodate a high level of
inclusion. The company embrace diverse cultures in decisionmaking process. Through inclusion, the company creates a
culture of empowerment for economic growth, ideas, and
innovation. Knowledge of employee on inclusion is rated 4.
1
2
3
4
*
1
2
3
*
5
1
2
3
*
5
1
2
3
4
*
1
2
3
*
5
1
2
3
*
5
Goal: In the current state of the world, COVID-19 pandemic has
fostered Starbucks to make organizational change. The goal of
this change to prevent the spread on the disease to the
employees and customer. The goal is rated at 5.
Strategy: In implementing the organizational change, Starbucks
is used cashless payments, enabling customers to order coffee
through mobile app to reduce contact, and has initiated social
distance strategy. The strategies are very successful and rated
5.
Communication: Mainly, Starbucks has communicated the
organizational change through social media, publicity,
advertising, launch offers, and sales promotion. The
communication is successful and can be rated 5.
1
2
3
4
*
1
2
3
4
*
1
2
3
4
*
Considering the above goal for organizational change and the existing organizational cu
rate Kotter’s 8-Steps to Change, on a scale of 1 (did not observe) to 5 (highly observed) during the im
Kotter’s 8-Steps to Change
Select one for each Step
1
Step One
Create Urgency
1
2
3
4
*
2
Step Two
Form a Powerful Coalition
1
2
*
4
5
3
Step Three
Create a Vision for Change
1
2
8
4
*
4
Step Four
Communicate the Vision
1
2
3
*
5
5
Step Five
Remove Obstacles
1
2
3
4
*
6
Step Six
Create Short-Term Wins
1
2
3
4
*
7
Step Seven
Build on the Change
1
2
*
4
5
8
Step Eight
Anchor the Changes in Corporate in
Corporate Culture
1
2
3
4
*
Mainly, Starbucks made positive organizational changes to address the impact of Covid-19. Thu
of employees and customers. Besides, the organizational changes has enhanced job security of
team leaders and management have worked together using effectively communication to addre
the success is rated from 3 to 5.
Reference:
Herningsih, N. M., & Tchuykova, K. S. (2019). The Starbucks Effect: It affects on nearby organizat
6(5), 160-165. Retrieved from: https://www.academia.edu/41908092/The_Starbucks_Effect_It_
ange Chart
Notes (suggested action for improvement)
Starbucks can improve the vision by stating corporate
social responsibility.
The mission is well stated and can also include the
target audience.
The purpose can be improved by indicating the benefits
of coffee provided by the company.
More values such as integrity, and flexibility should be
included.
Apart from employee diversity, Starbucks should also
diversify its operations to other cultures.
All the employees should present their ideas to the
management before decisions are made in the
company.
In terms of goals, the company should ensure that Covid19 does not endanger workers and customers.
The company should also emphasize on wearing of
masks in the strategy.
Starbucks should also use social sponsorship.
and the existing organizational culture,
o 5 (highly observed) during the implemented process
Notes (suggested action for improving the process)
Mainly, the urgency provided has been great in panting
up the demand of Starbucks coffee product after the
lockdown. Thus, the great urgency has also involved
training of staffs to ensure they follow the required
protocol in implementing the strategies.
Starbucks has accessed assistance from senior team
leaders. Thus, change agents are advising the
management in all the regions on how the new
protocols can be implemented.
Mainly, the effects of Covid-19 will not vanish any time
soon. Thus, the management of Starbucks has
incorporated a vision of change to address the issue by
creating a better working condition until the pandemic
is controlled.
Starbucks has drafted a new workbook of change
through active consultation with change agents and
team leaders. The workbook is reviewed every day to
ensure all the strategies are implemented.
Mainly, Starbucks ensures that any obstacle that may
limit the implementation of new workbook protocol is
identified and eliminated.
Mainly, Starbucks had re-opened the operations in that
restaurants in at least 20% of the outlets. The approach
is used to assess the effectiveness and efficacy of the
protocols.
Mainly, the success of the new protocols will determine
whether to open other outlets.
The changes initiated by Starbucks affected the working
schedule of many employees. However, employees have
adapted to new protocols and the team leaders are
enshrining these changes in the culture of the
organization.
dress the impact of Covid-19. Thus, these changes enhanced safety
nges has enhanced job security of the workers in Starbucks. Besides,
ffectively communication to address the changes. In all the areas,
fect: It affects on nearby organization . Journal of Critical Reviews,
1908092/The_Starbucks_Effect_It_Affects_on_Nearby_Organization
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