Lash Glue Segmentation Targeting and Marketing Plan Paper i need to write for me a marketing plan for my chosen topic which i will provide you with. Market

Lash Glue Segmentation Targeting and Marketing Plan Paper i need to write for me a marketing plan for my chosen topic which i will provide you with. Marketing plan Document: A new cosmetics product that will be launched in the UAE.
Description: dear writer I need to write in my part the segmentations and positioning and
targeting, so you should include age, gender…. etc. why we have chosen them and the
segments group, I need it to be very specified and have many details and it should all be right
and includes references also I need to draw a perceptual map as I have given in the example I
need it to me consist of 2 pages.
The new product will be is basically we add vitamins such as Vitamin C and Vitamin called
(niacin) to the lush glow so it will affect lush in a good way and remember this product will
be under Huda Beauty brand so you have to collect all of its changes, trends in marketing
environment.
Instructions:
5. Segmentation, Targeting and Positioning
Provide a short description of the product market
Identify the different segments within the market and describe them using relevant
segmentation dimensions
Describe your chosen target market(s), objectives and strategy
Describe your positioning strategy
Provide a perceptual map
This is the example but it is not complete( did not include everything).
Segmentation, Targeting and Positioning
Our chosen market target are men workers aged between 20-40 years who are
working under the sunlight especially for those who works in hot regions such as our country.
In addition, we have chosen them because they are losing huge amount of vitamins and
minerals while sweating when they are working and moving around especially those who are
working in construction, engineers and farmers. Moreover, our market target are companies
who are selling and providing markets with water in all around the world, our product has a
special and great property which is keeping the bottle of water cold or warm. However, there
is a need for market segmentation based on several consumers aspects such as as income and
geographical location. The target market will comprise three major segments . One segment
includes of high income and low- income group. In addressing their differences will require
product price variations mainly through differentiated packaging.
The objectives of the segmentation and targeting
The objectives of every perceived move in an organization has substantial influence in
the output as its offers implementers a guideline for excellent performance (Boejgaard &
Ellegaard, 2010). The marketing plan must be objective to attain effective market penetration.
Similarly, as a segment of marketing plans, segmentation and targeting must have precise,
realistic and attainable objective as follow.
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Ensuring capturing of a considerable market share amongst players in the bottled
water industry
Provision of standard prices for bottled water across the nation despite their
geographical barriers.
Providing differentiated pricing to accommodate various income segments, hence
observing continuity in revenue inflows.
Setting standard rates for an international segment to ensure that the product acquires
reasonable market share in the global market.
Meeting demands for health workers across the United Arab Emirates as a
requirement of various health agencies by providing clean and safe water for drinking
amongst target consumers.
Positioning Strategy
The positioning of the MAS bottled water will major in quality and pricing,
consumers have a relative preference in commodities in which they drive maximized utility
from their consumption (Dens & De pelsmacker, 2010). Therefore, consumers tend to
product offering high value, but at the same demanding least expenditure. The industry is
highly competitive and consumers have low switching costs of substitutes.
Consequently, the company will demand to assure customers to meet their immediate
demand and preferences, prising in this case cuts across consumers needs and countering stiff
competition, moreover, our company as we have seen will have differentiated pricing
packages to accommodate different income group, although the price will be more
competitive as the price will be relatively competitive and thus enhancing effective market
penetration. Positioning based in quality will major on ability of bottled water to satisfy thirst
as it is ever cool without the need for refrigeration.
Lastly, consumers will receive the product as cost useful amount with high quality and more
attractive. Besides, positioning based on quality will emphasized the nutritional value of
bottled water due to its high in vitamins and minerals. Moreover, consumers will have a lot of
benefits from purchasing MAS bottled water.
perceptual map refers to a diagrammatic representation of a product’s positioning in
the mind of the target consumers (Johnson, 2011). Our bottled water will be position as
among low energy drinks and fruity since it will have some minerals. Concerning quality and
pricing, MAS bottled water will appear as a quality product and affordable prices.

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