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Is an organization taking a political stand an ethical dilemma?

Nike, as many other companies like Tesla, Lyft, Airbnb, Starbucks, along with numerous tech giants have raised their voice related to political concerns. The information below offers some background and overviews of Nike’s controversial ad. After critically reflection on the sources, post your response to the following question: Is an organization taking a political stand an ethical dilemma? If so why, if not why not? Draw on course vocabulary to support your thoughts.

Are you aware of Nike’s controversial ad where they used a picture of Colin Kaepernick for their “just do it” advertisement? To understand this case, we need a little background knowledge about this football player. Colin Kaepernick was a well-known NFL football player. In 2016 he choose to kneel on one knee rather than stand during the national anthem before a game as a sign of protest again injustice against African-Americans in the United States. At the pre-season game in 2016, Colin Kaepernicksat on his chair during the US national anthem, later, he kneeled to show his protest (Mindock, 2018, paragraph 6). He said: “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of colour,” (Mindock, 2018, paragraph 8).