Internal and External Environments that Affect Strategic Planning

Review the vision and mission statements of any large Saudi company in the food, beverage or dairy industry.

Provide a critique on its mission statement based on whether it complies with an ideal statement. Compare the mission statement with that of any of its competitors and identify the key differences between the two statements that could impact their performance.

Assess the dangers of having a flawed mission statement. Critically evaluate how these gaps or flaws may affect performance in the case of your selected company.

Your well-written paper should meet the following requirements:

• Be 4-5 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
• Use Saudi Electronic University academic writing standards and APA style guidelines.
• Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
• Review the grading rubric to see how you will be graded for this assignment.