Imperial College London Visual Minds Marketing Agency Paper Write the case study based on an observational report and interview transcriptCase study (2000 words). The case study should be written as a report in a narrative form, and it should include rich, ‘thick’ descriptive parts. Besides an effective introduction, you should provide some background of the problem; indicate your intentions and methodology; provide description of the findings; and offer conclusions. AYou may wish to follow the outline of a case study report which is given as an example in the textbook (see Merriam, p. 263). Do not forget that qualitative research is about people’s interpretation of the phenomenon that you investigate, so presenting their personal story in the narrative report is essential to making a convincing case.
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