IDC 4U Virtual High School Coca Cola Posters and Newspaper Analysis Part I: Answer the following questions about any TWO products ad posters seen by you be

IDC 4U Virtual High School Coca Cola Posters and Newspaper Analysis Part I: Answer the following questions about any TWO products ad posters seen by you between 2015-2020:

1. What is the name of the product being advertised?

2. Who do you think paid for this advertisement?

3. What type of product is the advertiser trying to sell?

4. What types of people might have purchased it?

5. What information given is factual?

6. What information is left out of the ad?

7. Where could you go to get more accurate and complete information about the product?

8. What are the potential gains or risks for the consumer from this advertisement or from the product itself?

9.What are the potential gains or risks to the environment? To your community?

10. List 2 persuasive techniques that the advertiser used to get people’s attention.

Submit your written analysis with a copy of the related ad. Write your analysis in complete sentences. You may use headings related to each key questions to organize your analysis.

Part II: Newspaper Analysis

a) Find TWO newspaper articles that interests you. Give the title and date.

b) Summarise the main points of the article in your own words. (3-5 bullet points or sentences)

c) State the purpose of the article. Note that many articles may have multiple purposes (e.g. to entertain and persuade). Identify what you consider to be the main purpose, explaining your reasons in part d) if necessary.

To entertain
To inform
To persuade
To examine/explore an issue
To describe/report
To instruct

d) Explain your choice of purpose by quoting word(s) or phrase(s) from the article to support your answer to part c)

e) Identify the tone of the article. [Note that many articles will contain a variety of tones. You should identify one significant tone, or the tone which seems to pervade the article.

f) Justify your choice of tone with evidence from the text. Quote words or phrases from the article and analyse how they create the tone you identified in part e)

g) Identify 3 techniques which have been employed by the writer. Analyse each technique and explain its purpose or effect.

[Basic techniques to comment on include: word-choice, imagery and sentence structure.}

h) Quote 3 words from the article that are unfamiliar to you. Look up and provide their definitions from a dictionary or www.dictionary.com. Many words have several definitions. Be certain to only provide the definition appropriate to the context in which the word is used in the passage.

i) Think about the ideas, opinions or issues involved in the article you have read. Write a short personal response to the article – what is your opinion or reaction to the topic/issue? What questions does it make you ask? Do you agree or disagree with the article’s stance? What did you find interesting, puzzling or informative about the article?