HRM 3375 BU Advertisement Based on AIDA Guidelines Paper HRM Assignment Rubric-MS (1) HRM Assignment Rubric-MS (1) Criteria Ratings Pts This criterion

HRM 3375 BU Advertisement Based on AIDA Guidelines Paper HRM Assignment Rubric-MS (1)

HRM Assignment Rubric-MS (1)

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeGrammar and Spelling Mechanics

4.0 pts

Points

Has a very good command of standard English and writes with originality. Relatively free of any errors that could distract from the subject matter.

1.5 pts

Points

Demonstrates that there are a few errors in spelling, grammar and punctuation. Some errors but not so many that the writer seems to lack control of standard communication.

1.0 pts

Points

Demonstrates some evidence of correct spelling, grammar and punctuation.

0.5 pts

Points

Uses incorrect grammar and sentence structure consistently. So many errors that the writer seems to lack control of standard written English. The errors interfere with communication.

0.0 pts

Points

Failed to turn in the assignment.

4.0 pts

This criterion is linked to a Learning OutcomeComprehension of Material

4.0 pts

Points

Is able to make conclusions and consistently has a deeper insight into the assignment.

3.0 pts

Points

Is able to make conclusions and comprehends a deeper meaning on most occasions.

1.5 pts

Points

Comprehends the surface level meaning of the material and begins to relate issues to their general knowledge and experience

0.5 pts

Points

Demonstrates some basic comprehension of the material but does not make connections with the bigger picture.

0.0 pts

Points

Failed to turn in the assignment.

4.0 pts

This criterion is linked to a Learning OutcomeAnalysis, length and content of the case

4.0 pts

Points

Work demonstrates much originality and extra initiative. Superior development in examples . Writer shows genuine involvement in subject. Ideas connected clearly.

3.0 pts

Points

Work demonstrates that efforts were to attempt all tasks. Showed good development. Writer engaged with the subject by answering questions. Ideas connected clearly.

1.0 pts

Points

Little effort was made to attempt all tasks. Thoughts are not developed and does not connected to subject. Ideas are weak.

0.5 pts

Points

Very little effort was made to attempt all the tasks. Short and undeveloped thoughts. Not a response to the question. Disconnected ideas.

0.0 pts

Points

Failed to turn in the assignment.

4.0 pts

This criterion is linked to a Learning OutcomeCreativity, ideas and relevance

4.0 pts

Points

Student is clearly expressing creativity and responses. Superior ideas and insights that are clear and complex.

3.0 pts

Points

Student is expressing some creativity. Some ideas and responses were more in-line with overall assignment.

1.5 pts

Points

Student is learning to develop and express creativity. Ideas and insights to the overall project are weak.

0.5 pts

Points

Student is not developing their creativity. Ideas are not clear, complex or insightful. May include some information that distracts from central purpose.

0.0 pts

Points

Failed to turn in the assignment

4.0 pts

This criterion is linked to a Learning OutcomeAIDA Understanding and Use of AIDA

4.0 pts

Points

Student clearly understands the AIDA process and utilizes completely.

2.5 pts

Points

Has some understanding of the AIDA process, but does not fully utilize in the project.

0.5 pts

Points

Has a vague understanding of the AIDA process but does not use it effectively in the project.

4.0 pts

Total Points: 20.0

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