Class,
Please go to the link below and answer the questions listed below related to Methodology. Please make your answers short and to the point. You will have to do fundamental web based information research to successfully answer the questions. You will upload your Word Document to Canvas.
http://www.tipsformarketer.com/case-studies/oreo-cookies-turn-to-content-marketing/ (Links to an external site.)
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How is a content marketing strategy designed and executed?
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http://www.tipsformarketer.com/case-studies/oreo-cookies-turn-to-content-marketing/
Methodology: How is a content marketing strategy designed and executed?
How did Mondelez International get here?
How did they design their content marketing plan?
How did they choose the themes around which to create their content?
How many people are creating content in Mondelez International? How are they organized? How do they get their messages so aligned and synchronized?
How are so many communication channels managed? And in so many different languages?
How are the results of content marketing measured? How does Mondelez International’s marketing department show that their strategy is generating profit for the company?
How is content re-used in Mondelez International? How do they prevent good content from being forgotten? How is content used to help the sales team close sales? How is content used to build customer loyalty?
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