George Washington University Controversy Around Redskin Name and Logo Paper All of you will need to use external research to write your marketing plan. All

George Washington University Controversy Around Redskin Name and Logo Paper All of you will need to use external research to write your marketing plan. All academic writing is based on references, and there is a difference in the quality of references that you will find. You are required to use peer -reviewed, academic references to support your work.
In your own words, what is a peer-reviewed, academic reference and why is this necessary?How can you avoid plagiarism when you are using academic references?
Search the Internet for an article that supports your statement and post the link in your discussion, using APA or SWS formatting, for everyone to read.
Read and respond to at least one (1) of your classmate’s posts.

Marketers –

Here is a new discussion to add a conversation on current events this week. Please feel free to openly and respectfully join this discussion. You must still, however, answer the original discussion to earn your 30 points this week.

As many of you may have already heard, The Washington Redskins (and this may be one of the last times I can use this name) are reassessing the name of the team and plan to change it.

This is a very clear example of a business that is pivoting due to external events. The Washington Redskins (yes, said it again!) have resisted changing the name of their team for many years. And in fact, the owner has said publicly on many occasions that he will never change the name of his team.

Yet, here we go.

Why did the team now decide to reassess the name and logo? There have been a couple of events that have happened recently that appear to have impacted this decision.

If you look at this from a marketing standpoint, what do you think is the real driving factor behind this change?