GB 560 Purdue University Global Persuasive Business Expansion Loan MEMO Scenario: You own a fairly successful eatery and microbrewery with cafe tables that

GB 560 Purdue University Global Persuasive Business Expansion Loan MEMO Scenario: You own a fairly successful eatery and microbrewery with cafe tables that seat 1,000 customers at any one time and serve several types of ethnic food in a large barn-like space in Chicago, Illinois. The restaurant has 15,000 square feet with 25-foot ceilings. After several years in business, and increasing competition, you have decided that you are really in the entertainment business. Besides food offerings, you decide you will create a large games venue with a small stage for live entertainment. Since you can put in a second floor above the restaurant area you will not have to worry about purchasing extra land. You currently have 60 employees which includes four (4) managers that work either day or evening shifts 7 days a week. You determine only another 20 employees will need to be hired to service the games area of the venue where drinks will also be served.

The bank to which you are applying for an expansion loan wants to see how you will plan for this major change and how you will execute this plan successfully to justify the loan. Provide a convincing introductory memo (i.e. cover memo) to the banking officer that will summarize your basic change management plan that will convince the officer to approve the loan. You may consult the Writing Center regarding writing persuasive memos through Academic Tools.

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Respond to the checklist items below in an essay consisting of 4–6 pages in length with an additional title and references page in APA format and citation style and a memo that will summarize your plan and persuade the loan officers.

Checklist:

Identify the goals of the change management initiative.
Provide an initial action plan for implementing your change initiative based on priorities.
Explain what tools and processes you will use to implement your action plan.
Explain how each step will be executed in the change management process to make it viable.
What leadership strategies will you use to ensure the plan is executed successfully?

Access the rubric

Submit your (1) persuasive memo and (2) the 4–6-page paper with additional references page in APA format and citation style to the Unit 5 Assignment Dropbox.

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