Friends University Marketing Management Art or Science Case Study Analysis Simple as that, just literally, answer the question 200-250 words. Is Marketing

Friends University Marketing Management Art or Science Case Study Analysis Simple as that, just literally, answer the question 200-250 words. Is Marketing Management an Art or a Science?Some marketing observers maintain that good marketing is nothing more than art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines.Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.