Florida State College The Allstate Insurance Target Audience Case Study TV commercials are the most expensive form of advertising. They are expensive to ma

Florida State College The Allstate Insurance Target Audience Case Study TV commercials are the most expensive form of advertising. They are expensive to make and the media costs are even higher. Watch and analyze the three commercials attached, then answer:

What target audience is each one addressing?
What POD (points of difference) is each commercial using to position against competing “solutions” (products)?
Which commercials do you think were successful in building sales and which were not? Why? (Your answer should refer back to what you’ve learned in the “science of marketing.”)

Review the following videos to help you answer the discussion questions:

Guard Dog Commercial: AllState Mayhem (Links to an external site.) by Allstate Insurance
The Prudential Magnets Experiment (Links to an external site.) by Prudential
2015 Mercedes-Benz E-Class Commercial “Crash Test” (Links to an external site.) by Mercedes