Fisher College CH16 Why You Need to Adopt a Pet During the COVID19 Pandemic PPT This presentation is to be between four and six minutes in duration. It is the final presentation in this program. Make it your best. I have scheduled several days for this presentation. This presentation is to persuade the audience rather than to simply inform. Guidelines for persuasive speeches are found in Chapter 16 of our text. Your job is to create, reinforce or change beliefs. Many professions such as: lawyers, sales people, advertisers, politicians, and parents rely on the ability to persuade. A key component is knowing your audience. Before you begin, describe your target audience and tell me what you are trying to accomplish. What are you persuading me to do? You may want to use an organization which considers something similar to a “feature, function, benefit” or a “problem, cause, solution”.
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