This assignment contains four parts that flow together and complement one another. I’ve included the point value for each section. Again, the page number references are from the book, The One Page Marketing Plan. You will also find additional resources at the bottom and in the module.
1. Create your USP – 10 points. State in paragraph form why your business exists. Why should they buy your product/service and why should they buy it from you or specifically, what sets you apart from your competition?
2. Write a succinct elevator pitch (examples on p. 54 – think problem, solution, proof) – 10 points.
3. Create a Business/Company Profile – 20 Points – see links below
How to Write a Business Profile
https://m.wikihow.com/Write-a-Business-Profile?amp=1
7 Creative Company Profile Examples
In addition to these two articles, I encourage you to also review company profiles of companies similar to yours to get ideas. These can be smaller, local companies.
| 4. Give your business or service a name. 10 points Be sure to choose clarity over cleverness, but if you can do both, then do it. If it is an established business or franchise, write why you choose this business and if you would revise it based on …………….. Elevator Pitch Example |
Elevator Pitch Examples with Chris Westfall
6 Elevator Pitches for the 21st Century –Daniel Pink
Make Your Pitch Perfect – Youtube video:
Make your Pitch Perfect: The Elevator Pitch (Links to an external site.)
Goods
A business which involves the selling and distribution of goods is a kind of business that requires great consideration of the transaction involved. For instance, I am very much interested in the business of buying fresh fruits from the farmers’ farms and selling the fruits directly to my customers in the market. Many people have no access to the farms and so they can’t get access to fresh fruits. I am however going to bring the fruits to them and this will increase the number of clients who get the fruits from me. By beginning, this business will have a lot of benefits to me including the increase in the profits that I make (Lewis & Renn, 2010).
Services
In a service business, one has the responsibility to convince his clients that he can offer the best services possible. I have a lot of interest in this kind of business as it is very easy to manage and requires very little capital to start. I intend to start a business consulting business where I will offer services such as market research and advice on the production of companies. I hope to give great advice which will help develop much upcoming business to reach world standard.
Ideas
Before a business begins it is very important to have different ideas and opinions about the kind of business to be started. A lot of potential clients would be interested in my services by giving them ideas about production and marketing (Molaro & White, 2015). Selling ideas will make a great business and will assist my potential clients in their decision making. In my company, for instance, I would give my ideas on various issues and this will make the company grow significantly.
Lewis, J. G., & Renn, L. D. (2010).How to start & manage a sporting goods store business: Interlochen, MI: Lewis & Renn Associates.
Molaro, A., & White, L. L. (2015).The library innovation toolkit ideas, strategies, and programs. Chicago: ALA Editions, an imprint of the American Library Association.
(n.d.).Service Business. Springer Verlag.
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