Discussion and Assignment in Finance and Health care Marketing Assignment | Get Paper Help

The assignment will need a running head, and it needs to be at least 3 pages. The rubric needs to be followed. I will need two separate documents. One for the discussion and one for the assignment. Use option 2. Has to use health care language and also need to use the reference from the readings.

Week 3: Advanced Marketing Concepts

Overview

This unit focuses on identifying and explaining advanced marketing concepts; explaining the product or service concept and life cycle; assessing market development and expansion; conceptualizing the concepts of braining and identity management in relationship to the student’s issue or problem (PICO); and analysis of target marketing tools.

Objectives

At the end of this unit, the student will be able to:

• Identify and explain advanced marketing concepts.
• Explain the product or service concept and life cycle.
• Assess market development and expansion.
• Conceptualize the concepts of branding and identity management in relationship to their issue or problem (PICO).
• Analyze target marketing tools.

Content Outline

• Advanced marketing concepts
• Product or service concept and life cycle
• Market development and expansion
• Branding and identity management
• Target marketing tools

Assignments

Read

Fortenberry Text:

• Chapter 1: The Product Life Cycle
• Chapter 3: George Day’s R-W-W Screen
• Chapter 4: Theodore Levitt’s Total Product Concepts
• Chapter 5: The Boston Consulting Group’s Growth/Share Matrix
• Chapter 7: Igor Ansoff’s Product-Market Expansion Grid
• Part II: Branding & Identity Management Tools-Chapters 8-13
• Part III: Target Marketing Tools-Chapters 14-19

Cleverley Text:

• Chapter 14: Cost Concept and Decision Making
• Chapter 15: Product Costing

Explore

• Small Business Administration http://www.sba.gov/
• American Marketing Association https://www.ama.org/
• Health Care Success Strategies http://www.healthcaresuccess.com/
• Strategy for Healthcare Strategy and Marketing Development http://www.shsmd.org/
• The Health Care Marketing Group http://healthcaremarketinggroup.com/
• Forbes, Three Steps to a Solid Marketing Budget, https://www.forbes.com/sites/davelavinsky/2013/06/07/three-steps-to-a-solid-marketing-budget/#3435d7371dbb
• Entrepreneur, How to Determine the Perfect Marketing Budget for Your Company, https://www.entrepreneur.com/article/243790
• Smartsheet, 12 Free Marketing Budget Templates, https://www.smartsheet.com/12-free-marketing-budget-templates
• Inc., How to Define Your Target Market http://healthcaremarketinggroup.com/
• 123 Target Marketing http://www.123targetmarketing.com/
• All Business, Your Small Business Advantage, 10 Marketing Tools for Home-Based Businesses, https://www.allbusiness.com/slideshow/10-marketing-tools-for-home-based-businesses-16567886-1.html
• WordStream, 22 Low-Budget Marketing Ideas for Small Businesses, https://www.wordstream.com/blog/ws/2014/10/01/marketing-ideas-for-small-businesses

Written Assignment

Branding and Target Marketing Tool:

After reviewing the reading assignments and exploring websites related to marketing complete this written assignment. 

Choose one of the following options to complete this assignment.  Identify which option you have chosen in an introduction to the problem.  You may either choose the same option as chosen in week #2 or you may choose a different option.

APA is required for this paper including the title page, body of the paper, and the references. 

Option #2:

You are a manager within your current or past organization.  You have been assigned the task of developing a marketing plan for your newly expanded unit, the new unit you just opened, or the new service just developed (choose one of the three scenarios identified in this option).     

Based on the option chosen, answer the following questions in paragraph format.  Each question should be considered a separate section of your paper. 

1. Provide an overview of the option you have chosen and explain how you will market this option to the rest of the organization and the surrounding community.
2. Choose a branding and identity management tool from the assigned readings for this week and apply it to the option you have chosen.
3. Choose a target marketing tool from the assigned readings for this week and apply it to the option you have chosen.
4. Determine the cost of the marketing plan you have developed.  Consider the following in your cost determination. 

• Research the cost of developing a marketing plan based on the option chosen.
• Research the cost of disseminating your marketing plan both internally and externally.
• For your research you can discuss the cost with someone in your organization or use information obtained through your research.

Refer to the Week 3 Written Assignment Grading Rubric for details.

Discussions

Your contribution should be based on Socratic Questioning and:

• Add to the academic value of the conversation, or
• Add experiential value, or
• Challenge or question prevailing ideas and/or assumptions with new evidence or well-argued, substantiated alternative perspectives, or
• Make connections between contributions of others so that synergies are created.

Week 3 Discussion: Marketing Plan, Part 1:

For this discussion, you have been asked by your leadership team to develop a marketing plan to sell a fictitious health care service.  You may choose any service of interest to you.  Reference to your reading assignments is required. You will choose the service and develop the plan based on the following.

Include the information in your initial posting:

1.         Identify the service.

2.         Define the target market for this service. Determine how you will brand the service.

3.         What will be the marketing catch phrase or slogan you will use to attract your target market?

4.         Provide three ways of marketing the service with an example for each

For your response posting provide the following information:

1.         Do you agree or disagree with the marketing plan developed and why?

2.         Identify an alternate target market for this service.

3.         Based on this alternate target market, provide two ways of marketing the service with an example for each that will work for this new target market.