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Digital Business in Practice – Digital Marketing Assignment

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Part 1 – Web presence *PART 1 HAS BEEN COMPLETED BY MYSELF ALREADY, PLEASE FIND LINK BELOW* https://alisakr1650.wixsite.com/mysite Part 2 – Marketing Strategy • Provide a brief description of your chosen company and its business model. • Justify the need for this company to adopt an online presence. In doing so, evaluate why it is important for this business to have an effective website, and describe the importance of the specific features and elements of your web page. Using web analytics and digital feedback as a foundation, formulate a digital marketing plan for the page you developed in Part 1.

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