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Design and write a product package label.

Paper instructions

assignment Instructions
Overview: In this assignment you will design and write a product package label. The product choice must correspond to the website. My company is a retail store that supplies professional and amateur artists, students, and to anyone else who requires art supplies for business or pleasure. (I attached the Logo I design for my business and sample product).
There are multiple parts to this assignment. Once you have decided on the product, answer the questions below. The product can be any art supply such as paint, set of brushes, canvas and easel. This will give you some background on your user and what information is needed. Find and read the labels from products in your house. What type of information is included on a cleaning product, on a bodywash or shaving cream and so on? This will be your research. Also use at least 2 sources from the library/Google scholar to help define your design choices.

Submit parts A, B, and in one MS Word/ PDF file.

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A. Write a paragraph response to each question.
1. Identify your product. What type of product is it? Who typically uses it?
2. What do consumers want to know before making a purchase decision?
3. What do consumers need to know about the product?
4. Is there a risk related to failing to read or misreading the label?
5. Is there room for graphics depicting proper use and/or misuse?
6. For the space available, what is an adequate type size for the label’s text?
7. What contrasting colors will be used for the text and its background?
8. Where should the label be located on the package?

B. Design and write the product package label. Incorporate design elements, consider consumer needs and wants. Use graphics and other design elements as needed.

C. Discuss each of the design elements used and explain why you used them. For example, if you used a graphic, explain why you used the graphic, its function, its intended effect on the user/customer. Or, if you used a color (red, for example), explain why you used the color, its function and its effect on the user. Write a 3-4 sentence explanation for each design elements used in the product package label.

Please utilize at least 1 reference from the following sources:

Analyzing The Effects Of Product Label Messages On Consumers’ Attitudes And Intentions
Mihaela-Roxana, Ifrim; Cho, Yoon C, PhD.Journal of Business & Economics Research; Littleton Vol. 8, Iss. 11, (Nov 2010): 125-136.

The Mere Presence of a Photo on a Product Label Can Change Taste Perception
Mantonakis, Antonia ; Cardwell, Brittany ; Beckett, Randi ; Newman, Eryn ; Garry, Maryanne
2014

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Discipline: Technical Communication

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