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* Critically evaluate the role of semiotics in the construction of marketing communications.* Discus

* Critically evaluate the role of semiotics in the construction of marketing communications.* Discuss the role of brands in consumers’ lives.* To what extent are marketing communications managers creative? Discuss.* Does subliminal advertising exist? Discuss.* By referring to an example of your choice, discuss the role that meaning plays in the context of celebrity endorsement.* Discuss the ethical concerns surrounding marketing communications.

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