Consumer Behavior Building Marketing Strategy Consumption Journal ConsumptionJournal: Each student will maintain a journal throughout the course of the sem

Consumer Behavior Building Marketing Strategy Consumption Journal ConsumptionJournal: Each student will maintain a journal throughout the course of the semester. Inthis journal, you will explore your own consumption habits in relation to what we learn throughout the semester, and you will do so from your racial/gender-based perspective. This means that you must first sit down in the very first journal entry and define what that perspective is based upon what you feel most comfortable talking about. For example, an African-American woman may decide to concentrate on her perspective as a person of color, or she could solely concentrate on her identity as a woman. She is also welcome to incorporate both into her journal as well as other parts of her identityif she feels comfortable doing so. In other words, your very first entry is about telling the reader who you areand an overview of the role that identity plays in your consumption habits. Each subsequent entry, then, is an opportunity for you to take that perspective and tell your reader, in much more detail,about how your perspective aligns with or differs from what the Duggal textbook provides you. Each entry will take some topic or subtopic from the current chapterand give a quick overview of how it is defined so that the reader understands what it is and demonstrates that you know what it is as well. Then, using examples from your own consumption activities, you can discuss the topic from your perspective, agreeing and/or disagreeing with any assumptions made about what a generic consumer goes through when dealing with that topic.Each journal entry will consist of at least five paragraphs of well-written proseand run approximately 500 words each. Feel free to include pictures, charts, or images of any sort with the text.