Communication and Change in Management Discussion Watch all four videos that are posted in the assignments, discussing implementation and communication
While virtually all of us have an idea about what we want to change and how we want to accomplish that change, we seldom create a comprehensive plan that includes implementation steps. Far too often, a well-conceived change initiative ceases to exist altogether, because the change agent has not appropriately addressed many of the barriers to successful implementation. From poor communication to change resistance to poor design to lack of training, implementation barriers need considerable attention from change agents. What part do leaders play in implementation? The videos for this discussion have some clues about why change initiative implementation may fail. Some of those barriers are addressed in your text, but others are found in many other places.
There is no greater barrier to change than communication issues. There is no greater skill than communication that can cross levels, depth, scope, and breadth of people and information. People who are adept communicators quite literally link the world for everyone else. Using the video above, think about the communication that Mr. Laipply uses as he works through his time on stage. Did you understand it? Did you laugh with the audience? What was the language that he used? Why did you understand it? How does culture feed into understanding this video? How does empathy impact our communication skills? Is empathy its own language? Do change agents need a great deal of empathy? Explain. Is there value in outrospection in change management? Why is Sinek’s message so impactful? What techniques is he using to communicate his message? All of the questions here are presented to help create a framework for your answer. They do not require explicit and listed answers.
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