COM540 Southern New Hampshire University Branding Goals Presentation Instructions Complete the final presentation with an assessment of your new/improved

COM540 Southern New Hampshire University Branding Goals Presentation Instructions

Complete the final presentation with an assessment of your new/improved online presence. You will discuss how your presence achieves your goals and fulfills the requirements of your guidelines. You will also assess how effective your online presence is in addressing the dialectic between your personal and professional brands. Your presentation must include all of the critical elements listed in the Final Project II Guidelines and Rubric document.

GUIDELINES AND WORK ATTACHED

APA STYLE

PRESENTATION COM 540 Final Project II: Presentation Guidelines and Rubric
Overview
Being active on social media can benefit you both personally and professionally. Social media not only allows you to connect with friends and family regarding
personal matters, but to network professionally as well. The opportunities for forming positive personal and professional connections using social media are
impressive, but unfortunately so are the opportunities for mistakes. Many people use the same platform for personal and professional purposes, which
unintentionally blurs the line when the intent is developing a brand.
Recognizing and planning for the inevitable confluence of personal and professional identities online is vital for developing and maintaining personal and
professional brands. This class will help you develop strategies to navigate the highly networked environment of online social media and manage the dialectic
between personal and professional brands.
In the first part of the project, Final Project I, you wrote a paper that explored the relationship between personal and professional branding. Whether we like it or
not, our personal identity online will have an influence on our professional identity. Learning to manage this influence is vital for ensuring that the influence is
always positive. You researched and analyzed high-profile examples of where this influence was not so positive and made research-based recommendations to
professionals for how to handle and avoid such situations.
In this second part of the project, Final Project II, you will create a presentation on the online presence you have been building all term. This includes both the
professional and the personal brands you maintain. You will introduce the goals you developed early in the course and discuss the platforms to which you posted
original and curated content to achieve those goals. You will need to justify your decisions and discuss how this work will influence your branding in the future.
The project is supported by two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Five and Seven. The final submission of Final Project II will occur in Module Nine.
This assessment addresses the following course outcomes:
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Integrate professional principles and personal branding goals for establishing and enhancing a personal brand image
Integrate researched communication technologies into targeted messages for specific audiences
Choose appropriate, authentic, and curated content for enhancing personal brand pages
Prompt
In this presentation, you will be discussing and defending the choices you made in creating your brand and building your online presence. Remember, while this
presentation is a culmination of the personal and professional branding work you have done this term, it is also a snapshot in time, as maintaining your brand
requires constant vigilance. As such, defending the choices you have made thus far is more important than the choices themselves. Utilize research from the
course and screenshots of your work to support your defense.
Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome (shown in brackets).
I.
Goals – In this part of the presentation, you need to discuss the three goals you developed early in the course for creating and maintaining or improving
upon an existing online presence. You will support these goals with information gathered from the research you conducted for your paper.
A. State your goals for creating and maintaining or improving upon your online presence, and explain why you made them. For example, perhaps
your goal is to increase your web presence or increase the rate at which you are getting recommendations for consulting work, or maybe you
want to become a leader in the communication field by curating content that is of interest to various parties.
B. Explain how your goals address the recommendations you developed based on your research.
II.
Content – In this part of the presentation, you will reflect on what you have done so far to create and maintain/improve upon your brand and analyze
your decisions. To show your audience what you have done, you must incorporate screenshots of your work.
A. Discuss the platforms you chose to further your brand, and explain why you chose them.
1. Justify the platforms you chose and support your justification by drawing connections between the purpose of the platforms and your
goals.
2. Describe the conventions of each platform and explain how you will use them to reach your target audience.
3. Explain how you took advantage of each of the platforms’ benefits and overcame their limitations.
B. Explain the issues you considered when including curated content versus developing original content.
C. Discuss the curated and authentic content you posted, explaining how it supports your brand.
D. Justify the inclusion of the curated content and authentic content you chose. Support your justification with best practices from yourresearch.
III.
Conclusion – In this part of the presentation, you will reflect upon the content (curated and original) you posted and assess its effectiveness in
addressing your goals. Lastly, you will discuss strategies for ensuring that your personal and professional participation in online media will maintain your
brand in the future.
A. Assess the effectiveness of the content you chose in addressing your branding goals.
B. Discuss how you will address the confluence of your personal and professional identities online going forward. Support your discussion with
your professional recommendations and goals.
Milestones
Milestone One: Goals
In Module Five, you will create the first part of your presentation. This section will focus on your goals. You will state three goals for creating, improving, and/or
maintaining your online presence. You will tie these goals to the “best practices” research you completed in Modules Three and Four. This will be in the form of a
PowerPoint presentation consisting of 3–5 slides. This milestone will be graded using the Final Project II Milestone One Rubric.
Milestone Two: Content Presentation
In Module Seven, you will begin to share your online branding. You will discuss/justify the platforms you chose and what the conventions/advantages are of each
platform. You will also discuss and share examples of the content that you created (authentic content) and curated thus far. Discuss your content and why you
chose/created it, being sure to explain how the curated and authentic content you posted supports your brand. Discuss why the platform and content work
together and how they fulfill the “best practices” you established in your guidelines in your brand identity paper. This submission will be in the form of a
PowerPoint presentation consisting of 3–6 slides. This milestone will be graded using the Final Project II Milestone Two Rubric.
Final Project II Submission: Presentation
In Module Nine, you will be completing the final presentation with an assessment of your new/improved online presence. You will discuss how your presence
achieves your goals and fulfills the requirements of your guidelines. You will also assess how effective your online presence is in addressing the dialectic between
your personal and professional brands. Your presentation must include all of the critical elements listed in this document. This submission will be in the form of a
PowerPoint presentation consisting of 15–20 slides. The final project will be graded using the Final Project II Rubric (below).
Final Project II Rubric
Guidelines for Submission: You presentation should be 15–20 slides, accompanied with speaker notes and appropriately cited, include screenshots of your work,
and be of professional quality.
Critical Elements
Goals: Goals
Exemplary (100%)
Meets “Proficient” criteria and
demonstrates keen insight into
how to maintain or improve
online presence
Proficient (90%)
States goals for creating and
maintaining or improving upon
an online presence and
explains why they were made
Goals: Address the
Recommendations
Meets “Proficient” criteria and
makes cogent connections
between goals and researchbased recommendations
Explains how goals address the
recommendations developed
based on research
Needs Improvement (70%)
States goals for creating and
maintaining or improving upon
an online presence and
explains why they were made,
but goals and explanation are
cursory or unclear
Explains how the goals address
the recommendations
developed based on research,
but explanation is cursory or
lacks clarity
Not Evident (0%)
Does not state goals for
creating and maintaining or
improving upon an online
presence and explain why they
were made
Value
10.6
Does not explain how goals
address the recommendations
developed based on research
10.6
Content: Justify the
Platforms
Meets “Proficient” criteria and
shows keen insight into how
the platforms will help achieve
goals
Justifies the platforms chosen
and supports justification by
drawing connections between
platforms and goals
Content:
Conventions
Meets “Proficient” criteria and
demonstrates a complex grasp
of how the target audience
interacts with each platform
Describes the conventions of
each platform and explains
how each will be used to reach
the target audience
Content: Platforms’
Benefits
Meets “Proficient” criteria and
shows keen insight into the
scope of opportunity for each
platform
Explains how each of the
platforms’ benefits was taken
advantage of and how
limitations were overcome
Content: Issues
Meets “Proficient” criteria, and
details shows a nuanced
approach to choosing curated
and original content
Explains the issues that were
considered when including
curated content versus
developing original content
Content: Curated
and Authentic
Content
Meets “Proficient” criteria and
makes cogent connections
between curated and authentic
content and personal brand
goals
Discusses the curated and
authentic content that was
posted, explaining how it
supports the brand
Content: Inclusion
Meets “Proficient” criteria, and
supporting research shows
keen insight into how best
practices guide content
selection
Justifies the inclusion of the
curated and authentic content
that was chosen, supporting
justification with best practices
from research
Justifies the platforms chosen
and supports justification by
drawing connections between
platforms and goals, but
justification is cursory or
connections are tenuous or
illogical
Describes the conventions of
each platform and explains
how each will be used to reach
the target audience, but
description or explanation is
cursory or contains
inaccuracies
Explains how each of the
platforms’ benefits was taken
advantage of and how
limitations were overcome, but
explanation is cursory or
unclear
Explains the issues that were
considered when including
content, but explanation is
cursory or does not distinguish
between curated and original
content
Discusses the curated and
authentic content that was
posted, explaining how it
supports the brand, but
discussion or explanation is
cursory or unclear
Justifies the inclusion of the
curated and authentic content
that was chosen, but does not
clearly support justification
with best practices from
research
Does not justify the platforms
chosen
10.6
Does not describe the
conventions of each platform
or explain how each will be
used to reach the target
audience
10.6
Does not explain how each of
the platforms’ benefits was
taken advantage of and how
limitations were overcome
10.6
Does not explain the issues that
were considered when
including curated content
versus developing original
content
7.95
Does not discuss the curated
and authentic content that was
posted
7.95
Does not justify the inclusion of
the curated and authentic
content that was chosen
7.95
Conclusion:
Effectiveness
Meets “Proficient” criteria, and
assessment makes cogent
connections between content
and branding goals
Assesses the effectiveness of
the content in addressing
branding goals
Conclusion: Address
the Confluence
Meets “Proficient” criteria, and
use of professional
recommendations and goals for
support demonstrates a
nuanced approach to
addressing the confluence of
personal and professional
identities
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy-toread format
Discusses how the confluence
of personal and professional
identities online will be
addressed going forward and
supports discussion with
professional recommendations
and goals
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Assesses the effectiveness of
the content in addressing
branding goals, but assessment
is cursory or contains
inaccuracies
Discusses how the confluence
of personal and professional
identities online will be
addressed going forward, but
does not clearly support
discussion with professional
recommendations or goals
Does not assess the
effectiveness of the content in
addressing branding goals
7.95
Does not discuss how the
confluence of personal and
professional identities online
will be addressed going
forward
10.6
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
4.6
Total
100%
Branding Goals
Kayla Naz Taheri
COM 540
Southern New Hampshire University
Goals for creating, improving, and/or
maintaining your online presence.
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There are different goals that an individual can gain from creating improving and
maintaining online presence.
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Individuals create online presence for their different and personal goals.
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One’s online presences will have much to do with his or her career or profession due to
the rapid change of technology. Many people prefer creating online presence due to its
attractiveness to the crowd.
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Many of the businesses are done online, trainings and various communication, many
people will prefer online presence to reach out to this big crowd in passing their
information.
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On the other hand, creating an online presence is not final, one should work towards
improving to fit the targeted market.
Goals for creating, improving, and/or
maintaining your online presence.
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It is important for one after creation of an online presence, improving and maintain
should be key factors for an effective online presence.
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This is because one’s online presence portrays much about him or her in terms of career
and professionalism.
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For instance, due to technological changes, an individual can decide to sell his or her
profession online. For one to be successful in this, he or she should create and continue
building an authentic personal character that will help him or her achieve his personal
goals.
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Most of the people who might be interested in our services or career in this case, will
take you as a brand. For one to maintain a brand name, he or she should keep on
cultivating its goodness for more attraction and by that, goals will be achieved
automatically.
Goals
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Every individual has his own and unique goal as to their presence on social media. But
the three main goals for creating, improving and maintaining online presence are,
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Creating trust to the targeted group
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Improves an individual’s recognition
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It supports advertising hence building a financial value.
Goals
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Improving one’s recognition is another goal that an individual will achieve from
creating, improving and maintaining online presence.
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Recognition acts as a primary component of a brand, since it acts as the face of a person
or a business, something that people can recognize instantly.
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Building a good online presence will mean easy recognition and memorable due to the
uniqueness in the brand.
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In this case an individual is seen as a brand, how he or she will treat the customers
matters more.
Goals
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Lastly, maintaining online presence supports advertising hence building a financial
value.
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Advertising being one of the crucial elements of a brand, this means all the targeted
groups advertisement will aid in building a brand name.
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Due to the various advertisements made, many people of different social classes and age
will be won. Hence one will be able to publicly for instance, trade on different stock
exchange which are valued in most cases, and much of this will be due to the brand trust
and recognition.
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On the other hand, this means that a good brand guarantees success in any career or
profession.
References
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Brems, C., Temmerman, M., Graham, T., & Broersma, M. (2017). Personal
branding on Twitter:How employed and freelance journalists stage themselves on social
media. Digital Journalism, 5(4), 443-459.
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Mohammed, E., Steyn, R., & Mohammed, E. (2016). Personal branding: A systematic
review of the research and design strategies used reported in journal articles relating to
critical elements of personal branding.
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Molyneux, L., Holton, A., & Lewis, S. C. (2018). How journalists engage in branding on
Twitter: Individual, organizational, and institutional levels. Information, Communication
& Society, 21(10), 1386-1401.
Kayla Naz Taheri
COM 540
Southern New Hampshire University
• Process of filtering interesting content across the internet and
sharing the best news
• The content are sorted and shared in a brand’s digital platform
• I have curated a shopping site that enables people get the latest
trends in the retail sector
Facebook
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? It is a leading social media platform with over a billion users across the
world
? Facebook offers unique features that enables brands to be easily
recognizable
? Facebook enables brands to attract traffic due to the large number of
users
Advantages of Facebook
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? It offers visuals for brands hence enabling the users to identify
themselves with the brand
? Facebook enables customization of recognizable names, unique
usernames, public profile photos and timeline photos
? Personal branding is enhanced through the referrals that Facebook offers
to its users
Instagram
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? It connects billions of users and is often depicted as a social media
platform for prominent personalities
? It enables brands to personally connect with the leading brands in the
world
? It offers the advantage of engaging the experts thus identifying your
niche and industry
Advantages
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? It enables brand connection with prominent influencers and bloggers
? Instagram enhances leveraging of the best accounts and sharing of the
content
? It leads to brand connection with similar brands
References
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? Kaputa, C. (2011). You are a Brand!. GagasMedia.
? Van Dijck, J. (2013). ‘You have one identity’: Performing the self on
Facebook and LinkedIn. Media, culture & society, 35(2), 199-215.

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