COM 656 Southern New Hampshire University Video and Image Sharing Tools Discussion In preparation for this assignment, review the following:31 YouTube Stat

COM 656 Southern New Hampshire University Video and Image Sharing Tools Discussion In preparation for this assignment, review the following:31 YouTube Stats That Matter to MarketersHow to Use Flickr as a Business Tool for Your StartupInstagram Marketing – How to Create Captivating Visuals, Grow Your Following, and Drive EngagementWrite a three-paragraph blog post (three to five sentences per paragraph) to describe why YouTube, Flickr, and Instagram are leaders in their field among dozens of other tools and why PR professionals find them valuable. GUIDELINES ATTACHED COM 656: Blog Guidelines and Rubric
Overview: As this course is centered on social media, it is quite pertinent to assign blogging tasks. You will not have to devise an official WordPress blog site
(with all the images and dashboard managing), but you will blog as if you were working within one, periodically updating the blog with posts about the module’s
content focus and including your recommendations. Blogging also offers you, as a budding PR professional, a sneak peek into the specific PR strategies of others,
serving up course insights that may be adopted for the final project.
The blog activities in this course are designed to be public between all students in this course as well as your instructor. Comments between classmates are
required. A course blog is generally made up of many individual entries.
Rubric
Critical Elements
Initial Entry
Exemplary (100%)
Meets “Proficient” criteria and
uses clear and relevant
examples
Peer Interaction/
Timeliness
Meets “Proficient” criteria and
provides unique and valuable
suggestions when responding
to other students’ posts
Meets “Proficient” criteria and
provides clear and relevant
examples, links and online
resources
Professional
Content
Recommendations
Meets “Proficient” criteria and
justifies recommendations
with examples from research
Articulation of
Response
Blog entry is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy-toread format
Proficient (90%)
Develops a blog post that is
adequately organized with a
description, key points, and
supporting detail
Submits blog post and
interacts with other students’
posts by the due date
Needs Improvement (70%)
Develops a blog post but does
not sufficiently describe the
key points or supporting
details
Submits blog posts but does
not interact with other
students’ posts by due date
Not Evident (0%)
Does not develop a blog post
with supporting details
Value
20
Submits blog posts late and
does not interact with other
students’ posts
20
Submits blog post with
authentic material that is
appropriate and valuable to
the public relations
profession/social media
Provides recommendations
within own blog and connects
these to the course outcomes
and learning objectives
Submits blog post with
supporting material but does
not sufficiently provide
materials that are authentic
and valuable to the profession
Provides recommendations,
but there is not a clear
connection to the course
outcomes or learning
objectives
Blog entry has major errors
related to citations, grammar,
spelling, syntax, or
organization that negatively
impact readability and
articulation of main ideas
Submits blog post without any
authentic supporting materials
that are valuable to the
profession
25
Does not provide sufficient
recommendations
25
Blog entry has critical errors
related to citations, grammar,
spelling, syntax, or
organization that prevent
understanding of ideas
10
Blog entry has no major errors
related to citations, grammar,
spelling, syntax, or
organization
Total
100%

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