COM 655 Southern New Hampshire Internal Communication & Brand Culture Plan HW Instructions After reviewing this module’s resources, submit your internal c

COM 655 Southern New Hampshire Internal Communication & Brand Culture Plan HW Instructions

After reviewing this module’s resources, submit your internal communication and brand culture plan. Access and review the Milestone Five Document and create an internal communication and brand culture plan for your selected brand. After completing all the requirements, submit Milestone Five.

Selected Brand: Fayola Wear (attached documents for your background info)

COMPLETE MILESTONE FIVE DOCUMENT

GUIDELINES AND RUBRIC ATTACHED

RESOURCES:

Textbook: Reputation Management
Chapters 5 and 14

Textbook: Kellogg on Branding
Chapter 12 and Chapters 18–20

Article: 6 Tips for Building a Brand Culture and Improving Internal Communications
Read this article that discusses the opportunities for an organization to build a brand culture and improve internal communications.

Article: Build Your Brand From the Inside Out
Read this article that discusses how to build brand awareness through employee awareness and engagement.

Video: Achieving Brand Alignment Through Your Employees (cc)
View this video that discusses employee alignment as an opportunity to strengthen an organization and grow brand identity.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 4 minutes and 20 seconds in length.