COM 655 SNHU Ethical Brand Alignment of Clorox Ford Motor & Adobe Essay InstructionsReview the resources Our Commitment to the World, Ford Motor Company Outlines Its Top 10 Green Initiatives, and Corporate Governance: Ethics. Analyze the ethical brand alignment of Clorox, Ford Motor Company, and Adobe. Why are volunteerism, community support, global initiatives, green projects, and sustainability efforts important in building customer loyalty, business partner respect, and reputation management?GUIDELINES ATTACHED COM 655 Journal Guidelines and Rubric
Overview: Journal activities are private. Only the instructor can view and comment on your assignments.
Approach these activities as (a) an opportunity to reflect upon and apply what you learn each week based on the assigned readings, discussions, and activities,
and (b) an opportunity to share your knowledge and expertise based on your educational and professional experiences in the past. As a successful professional,
you will need good reflective and writing skills. Journal activities offer you the opportunity to further develop these skills.
Guidelines for Submission: Submit the assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Critical Elements
Brand Theory
Resources/ Brand
Concepts
Voice
Writing
Exemplary (100%)
Journal assignment clearly
examines the theories and ideas
behind brand theory
Journal assignment utilizes
relevant module resources to
connect brand concepts
Journal assignment is written in
a consistent communication
style that is evident throughout
Journal assignment is free of
errors in organization and
grammar
Proficient (90%)
Journal assignment mostly
examines the theories and ideas
behind brand theory
Journal assignment utilizes
mostly relevant module
resources to connect brand
concepts
Journal assignment is written in
a communication style that
generally uses a consistent
voice
Journal assignment is mostly free
of errors of organization and
grammar; errors are marginal
and rarely interrupt the flow
Needs Improvement (70%)
Journal assignment attempts to
examine the theories and ideas
behind brand theory
Journal assignment attempts to
utilize relevant module resources
to connect brand concepts
Not Evident (0%)
Journal assignment does not
examine the theories and ideas
behind brand theory
Journal assignment does not
utilize relevant module resources
to connect brand concepts
Journal assignment is written in
a communication style that is
not consistent throughout and is
difficult to identify
Journal assignment contains
errors of organization and
grammar but these are limited
enough so that assignment can
be understood
Journal assignment does not
show evidence of appropriate
communication style
25
Journal assignment contains
errors of organization and
grammar making the assignment
difficult to understand
25
Total
Value
25
25
100%
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