Colorado State University Evaluating External Organizational Communication HW Evaluating External Organizational Communication (75 Points) Select an organi

Colorado State University Evaluating External Organizational Communication HW Evaluating External Organizational Communication (75 Points)
Select an organization (either the one for which you work or any other organization for which sufficient information is available to complete this assignment). Evaluate the organization’s external communication efforts. Include in your paper an assessment of the following:

Written communication (such as annual reports, brochures, white pages; but not just a review of the company’s website)
Visual communication (both graphic and video)
Communication platforms (such as websites, customer relations, commercials, etc.)

Be sure to fully explain the difference and effects of external and internal communication. Make sure your evaluation also includes an assessment of the overall effectiveness of the organization’s communication efforts. Finally, after analysis of both its external and internal communications, think of two ways the organization could strategically improve its external communication practices.
Your well-written paper should meet the following requirements:

Be 4-5 pages in length.
Include 3-4 outside sources, in addition to properly citing information from the selected organization. The CSU-Global Library is a great place to find these sources.
Be formatted according to CSU-Global Guide to Writing and APA Requirements (Links to an external site.).

We have written chosen Salesforce as an organization for things in the past if you want to do that again? 
Readings to pull references from:
Required

Doucette, C. (2015). Internal & external factors that affect an organization. Small Business. Retrieved from http://smallbusiness.chron.com/internal-external-factors-affect-organization-16641.html
Duggan, T. (n.d.). Examples of external communication in the workplace. Small Business. Retrieved from: http://smallbusiness.chron.com/examples-external-communications-workplace-10949.html
Lombardo, J. (n.d.). Internal and External Communication. Retrieved from http://education-portal.com/academy/lesson/internal-and-external-workplace-communication.html
(NOTE: You DO NOT need to subscribe to this site; just watch the portion of the video and text provided without subscribing.)
PR Newswire. (2011, November 3). Internal and external communication insights: Effective approaches for reaching client and co-workers. Retrieved from http://www.prnewswire.com/news-releases/internal-and-external-communication-insights-effective-approaches-for-reaching-clients-and-co-workers-133175553.html
Watson, S. (n.d.). 10 Tips for Effective Workplace Communication. Retrieved from http://money.howstuffworks.com/business/starting-a-job/10-tips-for-effective-workplace-communication.htm

Recommended

Bolles, R.N. (2014). What color is your parachute? 2015: A practical manual for job-hunters and career changers. New York: Ten Speed Press. (Chapter 8).