Coca-Cola Company September 2019 Marketing Campaign Discussion please see file uploaded for all the information ( they are 2 assignment, half page each ).

Coca-Cola Company September 2019 Marketing Campaign Discussion please see file uploaded for all the information ( they are 2 assignment, half page each ). Blog :
Describe a current marketing campaign* that uses sustainability as part of the message. It
doesn’t have to be a “green” company, but rather any marketing campaign that you have seen
where some form of sustainability is a major focus. For example, Coca-Cola partnered with
World Wildlife Fund to protect polar bears: http://worldwildlife.org/projects/wwf-and-thecoca-cola-company-team-up-to-protect-polar-bears .
Here’s a source for some historical campaigns, but you need to find a current
one. https://businessofstory.com/green-marketing/
*A campaign is series of planned messages using the same content through a variety of media
and other ways to communicate to a specific target audience over a specified duration of
time.
Assignment 1 details:
You want to briefly describe the campaign, how you found out about it, and then say why
you are interested in it.
Assignment 2 : Now that you have a good idea of what sustainability means and what the
basic function of marketing is, do you think that “green marketing” is a fad or do you think
sustainability is going to stay and become more popular in the future? Is it important for
businesses to consider sustainability when designing new products and developing a business
strategy? Why or why not?
1 page – single spaced
You may use other outside resources ( 1 or 2 and cite them as APA)

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