Central Michigan University Chixtape Inc Discussion we use (Organizational Leadership-Northwestern University) material on Coursera please Follow the ins

Central Michigan University Chixtape Inc Discussion we use (Organizational Leadership-Northwestern University) material on Coursera

please

Follow the instructions associated with each week’s assignment

submit each week in a separate file

write the answer under each part

Firs week : Module 2: Leadin

g Strategy Assessment

Second week : : Module 4: Red Case

Third week: Generating Ideas / Design Brief

Fourth week: Using Prototypes to Accelerate Learning / Design Brief

Fifth week Leading Design Innovation / Design Brief Firs week : Module 2: Leading Strategy Assessment
Follow the instructions associated with each prompt to review your peer’s work.
Select a current or previous employer to rate on the six market-focused values. Please do not use the actual name
of the company or any employees in your responses. We suggest that you refer to the company and any individuals
using a fake names.
1. Rate your selected firm on the six market-focused values (putting customers first, empathy, collaboration,
respect, trust and openness) on a 1-to-10 with 10 being the ideal (e.g., always putting customers first) and 1
being complete absence (e.g., never puts customers first). For each of the six ratings, provide one example
of a specific behavior that lead you to assign that rating. Please limit your response to 500-750 words.
2. 3. Identify the most significant obstacle to the firm scoring higher on the lowest scoring two dimensions. Give
a short explanation as to why each of these obstacles are significant. Please limit your response to 500
words.
3. 4. What would you as a leader do to improve the situation? Please limit your response to 500 words.
Second week : : Module 4: Red Case
Follow the instructions associated with each prompt to review your peer’s work.
Please read the Red Case and then answer the following questions. Please limit your response to 250 words per
question.
1. Are the groups of customers who are offered (a) a $100 phone credit or (b) a $5 pre-paid Visa card
probabilistically equivalent? Why or why not?
2. 2. Are the groups of customers who sign up for (a) the $100 phone credit or (b) the $5 pre-paid Visa card
probabilistically equivalent? Why or why not?
3. 3. Are the groups of customers who sign up for (a) the $100 phone credit or (b) the $5 pre-paid Visa card
equally pre-disposed to liking Red? Please answer “yes,” “no,” or “uncertain.” Explain why.
4. 4. Answer Blanka Novak’s question: “So let’s say that 10 percent of users who signed up for the €100 phone
credit ended up signing a contract with us. And let’s say that only 2 percent of users who did not get the
€100 phone credit signed a new contract with us. Does this mean that the €100 phone credit is causally
responsible for an eight-percentage point increase in new customer acquisition for customers who
expressed an interest in a new phone via Twitter?” Why or why not?
5. 5. Expanding on Blanka Novak’s question, is the “eight-percentage point increase in new customer
acquisition” likely to overstate or understate the true causal effect? Why?
Third week: Generating Ideas / Design Brief
Now that you have spent some time uncovering opportunities in the grocery store, it’s your turn to generate
solutions. We recommend that you flex your leadership skills by assembling a small team of 2-3 people to help with
this. For this peer review assignment, you should expect to spend 20 minutes preparing to generate concepts, one
hour generating, and 40 minutes creating a storyboard.
1. Now that you have spent some time uncovering opportunities in the grocery store, it’s your turn to generate
solutions. This is where all of the hard work in research starts to pay off. Part of generating ideas is the process of
finding the most fruitful area to design in. This is an ongoing process and not just something that you have to decide
once and stick with. As you generate ideas, question the assumptions you’ve made and feel free to reframe your
HMW statements! Just make sure that they are always in service of the user and the insights that you uncovered
from research.
Remember that at this stage in the process, we are going for quantity not quality. You should generate a lot of ideas.
It might be difficult at first, but the more you do it, the easier it becomes. If you feel uninspired by a HMW statement
that you’ve generated, revise it or choose another one altogether.
Expect to spend 20 minutes preparing to generate concepts, one hour generating and 40 minutes creating a
storyboard.
Reflect on the three HMW (How Might We) statements you generated as the outcome of the last module. Which one
of those statements gets you excited to generate concepts? Which has lost its appeal? Spend a minute selecting
the most compelling HMW statement until you arrive one that you feel very good about. YOU CAN COMBINE,
SWAP, REVISE, REJECT AND REWORK THE HMW STATEMENTS YOU PREVIOUSLY GENERATED. It’s more
than acceptable to update your HMW statements based on new thinking, just be sure that they continue to reflect
the insights that you uncovered from the observations you made. The goal is to serve the user, so always keep that
in mind as you move forward and constantly check back to what you initially observed.
Please provide the one How Might We statement you will be working off of now and a brief one to two sentence
reflection on why you chose it. Be sure to include any changes, new thinking, or challenges involved in selecting
your HMW statements.
2. Now that you have selected one How Might We statement, you’re ready to begin brainstorming. For the purpose
of this exercise, we recommend that you gather together a few friends or colleagues to help you out– a chance to
flex your leadership skills! If that’s not an option, you can solostorm, which simply means you’ll be brainstorming on
your own, though you may find it much more difficult without the energy and ideas of others to feed off of. Find a
place where you feel comfortable and can spread out, and collect any supplies you might need (Post-It Notes,
markers, half-sheets, etc.). Get everyone warmed up with some laughter, music, and maybe snacks. Spend at least
10 minutes generating 15 concepts for the HMW statement that you have selected. Go for quantity over quality and
for a range of ideas. The ideas don’t have to be fully developed. Capture big ideas, small ideas and any in between.
Don’t waste time pouring over the details and don’t judge your ideas. Allow yourself to think divergently and capture
wild ideas. Quickly sketch the essence of the idea and fill in any gaps with notes. You shouldn’t spend more than
one minute on each concept! Post a photo of all your concepts (at least 15 in total), making sure that each is a
simple sketch and a few words describing it. Please place all of your sketches and notes into one file before you
upload it.
3. Take a moment and look at the ideas you’ve just generated. There should be a lot of them. Do the ideas reflect a
broad range of thinking? Are there some that seem implausible but sound amazing? Do all of your ideas look the
same? Did you get stuck in the details? Are some big changes? Are some small? Now that you’ve taken a moment
to reflect, fill in some of the gaps. If all of the ideas you generated are products, try to think of services that could
meet your HMW statement. We often use questions to reframe our thinking and challenge ourselves to push further
in concept generation. What if it had to fit inside of a shoebox? What if we had to do it without any electricity? What
if we had to spend at least one million dollars? What would make this experience even worse for users? What if
Google designed the grocery store? Based on what is missing from your concepts, create challenges for yourself.
List two challenge questions that you would like to focus on.
4. Spend 5 minutes generating concepts based on your 2 challenge questions. Upload at least 3 new concepts for
each of the two challenge questions based in the form of sketches and notes (you should have at least 6
sketches/notes in total). Please place all of your sketches and notes into one file before you upload it. Be sure that it
is clear for the reviewer which sketches and descriptions go with each of the challenge questions.
5. Take a step back and look at what you & your team have created. You should now have a broad range of
solutions and a lot of ideas. Some might be silly, others really compelling, but overall you have just generated your
first set of concepts. Congratulations! Feel free to add to this set at any point in the design process. If you wake up
in the middle of the night with an AHA! moment, add the concept to your set. Now take a moment to organize what
you’ve just generated. Do some of the concepts seem to work together? Are some of them similar enough to be
combined into one? Do some feel like small parts of a larger idea? Physically group the ideas together and move
them around. DON’T REMOVE ANY! Upload a picture of your reorganized concepts and write a short description for
of any concepts that you combined or grouped together. Please place all of your sketches and notes into one file
before you upload it. Be sure that it is clear for the reviewer which sketches and descriptions go with each of the
concepts.
6. Choose one concept that you find most compelling. Create a storyboard for that concept. Begin to consider how
that concept fits into the larger context. How do people become aware of it? How do people use it? Now is the time
to begin thinking about some of the details. Refer to Video 3 on how to create a storyboard. Small sheets of paper or
square sticky notes work well for this– it’s not art, it’s just rapid visualizations of the user experience. Remember that
each sheet should contain one “scene” and that you can rearrange and reorder the sheets as you go. You can also
swap “scenes” or remove them entirely. The drawings should be as simple as possible and you should use notes to
augment the drawings. The user should be the focus of the story. Please upload your completed storyboard as
single file.
Furth week: Using Prototypes to Accelerate Learning / Design Brief
In this module you learned how to use prototyping as a means of learning more – more about the person you are
designing for, and more about elements of your design that really matter to users, along with the strengths and
weaknesses of your initial concepts. A key idea is to maximize your learning per unit time: the faster you learn, the
faster you can iterate and improve your ideas. In this peer review assignment, expect to spend about one hour on
the written portions, two hours creating prototypes, and one hour interviewing people.
You’ve now completed a good deal of discovery research and ideation in the grocery store setting. You’ve created
How Might We statements and a lot of ideas. You’ve taken at least one of those ideas and developed it into a
storyboard. In this module you learned how to use prototyping as a means of learning more – more about the
person you are designing for, and more about the strengths and weaknesses of your concepts. A key idea is to
maximize your learning per unit time: the faster you learn, the faster you can iterate and improve your ideas.
In the homework for this module, you will put it into action. Expect to spend about one hour on the written portions,
two hours building prototypes, and one hour interviewing people.
Tasks:
1. Select one of the concepts that you created in your peer review assignment for Module 2 that you would like to
explore further. You may want to look at the rest of the homework ahead to pick something that fits well, and is
manageable within the time you have available. Write a brief (~100 word) description of the idea, including who it is
for and how it will improve that person’s life (e.g., by solving a problem or creating delight).
The description might take a form like this: First, a problem statement including who, what, why: [e.g., physical
therapists] need a way to [e.g. allow patients to move naturally while remaining safe] so that they can [e.g. challenge
the patients] because [e.g. research has shown that more challenge leads to fuller recovery]. Next, a high-level
solution description: Our solution will overcome the challenges of [e.g. natural movement and safety] because [e.g.,
it takes gravity (and therefore the risk of falling) out of the equation by tilting the patient back, yet it provides the
freedom of natural motion]. The form is generic: try swapping out the parts in brackets to modify this for your
concept.
Note that the improvement you are seeking might be something quite small, like helping a new father select baby
food or making floor cleaning a little easier.A successful innovation need not be revolutionary, but it should deliver
some value to the user.
2. Before prototyping, you need to decide what you want to learn from the prototype. Some questions are technical,
some are aesthetic, and some are user-centric. For the purposes of this assignment, pick a user-centric question –
one that speaks to the value users will find in your concept – and write it out (~50 words).
For example: How will physical therapists respond to the following aspects of the concept: naturalness of
movement; patient being tilted back; access to legs; ability to get patient in/out of machine; patient safety; therapist
safety; ability to challenge patient?
3. Build three simple prototypes that will help you address the question from part 2. These prototypes could be
sketches, or small rough mockups from materials you have handy, or even enactments which bring a service to life.
The prototypes might address just one aspect of your concept or they can be full system prototypes. They should
embody your creativity, and they should be diverse enough to provoke different responses in user testing. All
prototypes should be concepts you’re truly eager to learn from. Be very intentional about what you’re including in
your test and why. Post photos and brief captions (~20 words) for each of the three prototypes. Please place all of
your photos and captions into one file before you upload it. Be sure that it is clear for the reviewer which photos and
captions go together.
As an example, here is a picture of three prototypes that were built to show concepts to physical therapists:
4. Write a plan for user testing. The plan should include two parts: one, a brief summary of WHO you will test with,
WHAT you will present (presumably your three prototypes), and WHERE this will happen. Two, a script. Note that
you do not need to follow a script slavishly, but it is important to have one so that you are well prepared. The script
should anticipate three phases: meet and greet, understand current context, and reveal prototypes. Ideally, the user
testing should be active – the user should be hands-on with the current and prototype products in the appropriate
context. What the users do with the prototypes is just as important if not more important than what they say.
Here are some of the of the things that your script should include:
MEET AND GREET
· Meet, explain who you are and what you are doing, which is seeking this person’s feedback on some different
concepts. Keep it simple. You can explain that you are a student doing this for a course.
· Ask permission to take video and/or audio recordings. Explain that these will be used for research and for your
work in the class. Explain that edited versions will be posted to the course website, but not publicly.
· Ask for any questions before getting started.
CURRENT CONTEXT
· Ask the person to walk you through the way they do things today. Ideally, they actually perform the task, but
realistically this may involve some pantomime. For instance, a physical therapist may not be able to show you how
they do gait rehabilitation in this particular session (although that may have happened earlier in discovery research).
· Feel free to ask lots of questions during this process.
REVEAL PROTOTYPES
· The previous step should have primed the user by getting him or her into the need state. For instance, the physical
therapist should have been reminded of the difficulty of ensuring that a patient doesn’t fall while he/she reaches
down to help the patient move a leg.
· Show the prototypes, usually all at once. The prototypes will probably require some explanation, but keep it to a
minimum and by all means do NOT say anything evaluative, such as “this prototype is the most secure”. Just be
sure that the person understands what each does.
· If possible, ask the person to perform a task with each. For instance, “show me how you would go about getting
the patient harnessed into this machine.” At this point, nothing that the user does is wrong! Do your best not to direct
or intervene, even if you are asked for help. Instead, ask questions. For instance, if a physical therapist asks “does
this strap go around the waist”, you might reply “where does it seem to you that the strap should go?” The more the
user talks, the more you learn. The more you direct, the less you learn.
· Once the person has performed a task or tasks, you might ask for some more open-ended questions. For instance,
“could you compare the ease of getting a patient into and out of each of these machines?” Keep in mind that you are
not really looking for an answer such as “this one is best.” Instead, you are looking for details: what specifically
makes that one best? The key to getting those details is to keep asking, in one way or another, “tell me more”!
Please upload both parts as a single file.
1. A brief summary of WHO you will test with, WHAT you will present (presumably your three prototypes),
and WHERE this will happen.
2. A loose script which you will use to guide the conversation.
5. Test your prototypes with at least two users and collect data in the form of notes and photos. When testing,
remember that you should not ask leading questions or interfere with the way that someone uses your prototypes.
You should listen and answer questions that are asked, but mainly you should welcome everything your users have
to say, always asking “tell me more.” Please upload at least a half page of notes and at least 2 photos. Please do
not show faces in photos or identify users by their full name when writing about them. Please place all of your
photos and notes into one file before you upload it. It is preferred that your notes be organized and typed out, but if
you choose to upload handwritten notes that they are legible.
6. Reflect on the things you learned in user testing. What worked well? What did not work well? How did the users
interact with your prototypes? Were there any surprises? Based on what you learned in this iteration, how would you
change your concepts going forward? Please submit a paragraph or two (approximately 100-200 words) addressing
these questions.
Fifth week Leading Design Innovation / Design Brief
You’ve applied the design innovation process in your personal life, now it’s time to use those same techniques to
redesign experiences in your own organization. In this assignment, you’ll run through a full design cycle in 90
minutes. It is a fast paced project but will give you a feel for how to apply design process to your organization.
Design Brief:
You’ve applied the design innovation process in your personal life, now it’s time to use those same techniques to
redesign experiences in your own organization.
In this assignment, you’ll run through a full design cycle in 90 minutes. It is a fast paced project but will give you a
feel for how to apply design process to your organization.
Setup
· Print out the design worksheets. The design worksheets will guide your work and provide a place to keep your
rough notes. Feel free to refine before uploading or entering your information for peer review.
· Gain permission from your supervisor and colleague to do a 10-minute observation of your colleague at your place
of work.
· Following the observation, schedule a 10-minute interview with a colleague along with two, 2-5 minute feedback
sessions.
· Gather basic office materials for prototyping.
1. Select an experience you would like to redesign
Select one of the following topics that you would like to redesign with your colleague from the options below:
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