Case Study: IKEA

For this assignment you will have to read the IKEA Case Study in Chapter 6 of Fundamentals of Strategy (I have attached a pdf version of it here) and answer the four questions.

To successfully complete this assignment you will have to read Chapter 6 – Business Strategy & Models from Johnson et al. Fundamentals of Strategy. Suggested length is 200 to 300 words per question.

A FEW REMINDERS – PLEASE READ

Please note that as per Hult policy:

Only Word format will be allowed
You must upload the correct assignment file in the correct format before the deadline.
Any re-submission (due to corrupted version, illegible, wrong format or a ‘draft’) will be subject to the Late Submission Policy as follows:
Automatic letter grade reduction will be applied if the Assignment is submitted past the deadline and no more than 48 hours after the deadline.
There will be NO opportunity to submit 48 hour after the deadline and an automatic F grade will be awarded.
A few more points:

Submissions by email will NOT be accepted under any circumstances
Please do not leave submissions to the last minute as if you experience technical issues you will need to contact IT support and they may not be able to respond before the deadline if you leave it too late.
Please do NOT ask for exceptions to the above rules as they will NOT be granted
If you think your case deserves an exception please go and speak to the Dean’s office and I will act upon their instructions