Cal Poly Pomona University Marketing Communications Tools Discussion The field of marketing communications continues to experience rapid growth and major t

Cal Poly Pomona University Marketing Communications Tools Discussion The field of marketing communications continues to experience rapid growth and major transitions. Consider these job titles:

Digital advertising specialist
Digital media planner
Interactive media planner
Web analytics consultant
Graphic artist
Web designer
Online advertising specialist (sales)
Sales researcher
Account executive
Creative
Traffic manager
Account planner
Data scientist
Social media manager/consultant

Discussion Questions:

Using the internet or other methods, create job descriptions for each of these positions.
In this list, which of the jobs would be considered as more “traditional” marketing occupations and which are the newest?
Name the top three positions from this list that would interest you as you enter the work force. Explain why they are the most attractive.
Which of these jobs would be the least enticing? Why?

The field of marketing communications continues to experience rapid growth and major transitions. Consider these job titles:

Digital advertising specialist
Digital media planner
Interactive media planner
Web analytics consultant
Graphic artist
Web designer
Online advertising specialist (sales)
Sales researcher
Account executive
Creative
Traffic manager
Account planner
Data scientist
Social media manager/consultant

Discussion Questions:

Using the internet or other methods, create job descriptions for each of these positions.
In this list, which of the jobs would be considered as more “traditional” marketing occupations and which are the newest?
Name the top three positions from this list that would interest you as you enter the work force. Explain why they are the most attractive.
Which of these jobs would be the least enticing? Why?