Cal Poly Pomona Stay Home Adverts Campaign and Marketing Strategy HW Please follow the instructions for home works in the syllabus. These ads are from Digital Ad Agency – “Memorable Stay Home Ad Campaigns by Brands for COVID-19”
https://digitalagencynetwork.com/memorable-stay-home-ad-campaigns-by-brands-for-covid-19/
Creativity goes on – Apple – https://www.youtube.com/watch?v=Kl1NW7h7lrY
Youtube – https://www.youtube.com/watch?v=6egQkFx7UkM
Courage is Beautiful – Dove – https://www.youtube.com/watch?v=sQOq0-ODBbc
Honda: #StayHome – https://www.youtube.com/watch?v=GArsyiaJHxc
#StayHome…….. – Airbnb Online Experiences – https://www.youtube.com/watch?v=XhaTCzKrEtE
I selected these five campaigns but feel free to choose one of the other campaigns on the webpage in order to answer questions 1 and 2 below.
Discussion Questions:
Which of the five campaigns did you think was the most creative? Why?
Was the campaign impactful to you? Why or why not?
Are creative marketing campaigns always successful? Why or why not?
Think of marketing campaigns (not necessarily limited to #StayHome) you have seen recently. Which one stands out in your mind? Share why the advertisement stands out to you.
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