Cal Poly Pomona Media Objectives Paper Upon successful completion of this module, you will be able to:Objective 1 – What is a media strategy?Objective 2 –

Cal Poly Pomona Media Objectives Paper Upon successful completion of this module, you will be able to:Objective 1 – What is a media strategy?Objective 2 – What elements and individuals are involved in media planning?Objective 3 – How do the terms used to describe advertising help the marketing team design effective campaigns?Objective 4 – What are some of the primary advertising objectives?Objective 5 – What are the advantages and disadvantages associated with each traditional advertising medium?Objective 6 – How can the marketing team use the media mix to increase advertising effectiveness?Objective 7 – What are the key issues associated with media selection for business-to-business markets? Home work (3)

Guidelines for the Home work

All papers must be typed or word processed,
one-and-one-half or double spaced with one-inch margins, minimum 10-point
type and 12-point type as a maximum

·
Microsoft
Word document with at least 600 words

Number the answers to the questions without retyping
the questions

·
It
should be submitted before in-class session due date
·
The
deadlines to submit the participation paper are stated on the syllabus and Blackboard.
Late submissions will not be graded (zero grade).