Business Evaluations Regarding the HBR Case Paper Here are the questions per journal entry, please number your responses, do not ramble, and
make sure to respond to each of the prompts. As you do so, please put the title of the bolded
prompt in your entry in all capital letters and underline it.o KEY CONCEPTS – List and briefly describe no more than 8 and no less than 5 distinct
concepts/ideas/facts you learned from the HBR case. [rational and knowledge-based]
o KEY RESPONSES – For each of the key concepts listed above, make another list of
your emotional or intellectual responses (use the same numbering order). [emotional and
attitude-based]
o KEY REACTIONS & REFLECTIONS – Explain if and/or how this HBR case made
you:
Try to think about how you could do something better next time
Try to think about your strengths and weaknesses
Change the way you look at yourself
Change the way you normally do things
Rethink how you view the world
Change many of your firmly held ideas
Rethink your assumptions about business
1
Learn many new things about yourself – name some of these
Change how you will do things in the future
Reappraise your experiences so you could learn from them
Reflect on your past actions to see whether you could improve them
Explore your past experiences as a way of understanding new ideas
Key Grading Criteria for HBR Journaling:
Did you label and complete every portion of the assignment by answering all of the questions
above?
Did you answer each piece as an independent question (i.e. separate rational content from
emotional response)?
These will not be given full credit unless they are thorough and on-time.
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