BUS 599 Strategic Management Strayer University SWOT Analysis Discussion SWOT Matrix THIS WEEK’S DISCUSSION POST For this week’s discussion, please resp

BUS 599 Strategic Management Strayer University SWOT Analysis Discussion SWOT Matrix

THIS WEEK’S DISCUSSION POST

For this week’s discussion, please respond to the following:

Complete the SWOT Matrix [DOCX] to highlight the strengths, weaknesses, opportunities, and threats of the company (as approved by the instructor) you described in the Week 1 discussion.
Your selected company may be a startup company of your choosing or it may be based on the snack food company scenario provided to you.
Include four items in each category.
As you complete each quadrant of the SWOT Matrix, consider these questions:
Strengths.
What are your selected company’s likely strengths?
Is your product or service in a growing industry and does it lack an entrenched competitor?
Are you in a niche market with great potential?
What strengths do you and other team members bring to the company?
Weaknesses.
What are your chosen company’s likely weaknesses?
How entrenched is the competition in your industry segment?
Is your management team inexperienced?
How challenging will it be to produce the product or offer the service and maintain quality?
Opportunities.
What are your company’s opportunities?
Does your segment have more demand than supply?
Have larger corporations stopped serving smaller or niche markets that you could enter?
Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
Threats.
What are your company’s threats?
Does a clear market leader exist that will be hard and expensive to displace?
Are downward-pricing pressures in the segment making profit margins slim?
Are there few or no barriers to entry for new competitors?

Post at least one substantive comment to another student’s post.

NOTES
Textbook Chapter 9, “Strategic Position & Risk Assessment,” pages 143–162, provides additional detail about this topic.
You will revise this week’s discussion post as part of your on the Week 3 assignment, Company Description and SWOT Matrix.

Important notes:

1. Complete the SWOT matrix in Word and then copy from there and paste it in the discussion window.

2. DO NOT attach the Word document to the discussion window.

3. Include your company name and a brief description of what business you are in, as well as the product(s) and service(s) you offer for sale. Provide this information in your response for this week to remind everyone about your business. SWOT Matrix
Strengths
Weaknesses
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Opportunities
Threats
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Company Description and SWOT Analysis
First Name Last Name
Strayer University
BUS 599: Strategic Management
Professors Dr. Andrea Banto and Dr. Cynthia Parmenter
April 10, 2020
2
Delete the instructions in red before submitting the assignment!
Due: Week 3, worth 100 points
Length: The assignment should be 3 to 5 pages, excluding title page and reference page
Important:
•
Review the description of this assignment in the course guide or Blackboard and use the
tips provided along with this template to help you in your writing.
•
Be sure to review the guidelines provided: company of choice or snack-food company, as
applicable.
•
Use the textbook and review the recommended pages. Note that your textbook has sample
plans at the end of each paper. They are great examples of content.
•
Review the grading rubric before writing. Know what you are graded for. Always look at the
“exemplary” section.
Notes:
•
Leave the text in black as it is. You are required to have a heading for each of the
sections in your paper.
•
Use SWS format. Your will respond to each question using indented paragraphs.
The preferred font is Times New Roman, size 12.
•
The references must be on a separate page at the end of the paper.
•
Check your paper for grammar, spelling, and plagiarism in Grammarly before
submitting to Blackboard. You should have 100% original content. See video below
on how to use Grammarly.
How to use Grammarly
3
Company Description and SWOT Matrix
Company Name
•
Describe the specific product or service your company will focus on.
•
Provide a brief introduction of the company name.
•
Explain the significance of the name of your company
•
Be sure to check the feedback provided by the instructor as a reply to your week 1
discussion post in week 1 discussion thread and make changes as needed. Check the
suggestions made by other students as well.
Mission Statement
•
Write the mission statement (use quotation marks). You would have created this in
week 1 discussion. Be sure to revise per the feedback provided as a reply to your
week 1 discussion post. Use the Statement of Mission template on pages 72–73 of the
course textbook, Successful Business Plan, to aid your development. The mission
statement should include” who you are (as a company), what you do (focus on what you
sell), and why you are in business (your purpose).
•
Explain the components of the mission statement and the reasoning for their selection.
In this section you will clarify why the information included in the mission statement is
important and should be included there.
Trends in the industry
•
Research, outline and describe the trends in the industry you are operating in (based on
the type of company you selected). Try to be specific for your chosen category or product
or service.
4
•
Consider the size and growth rate for the industry overall and for the specific product or
service you are focusing on.
•
Search the Strayer Online Library, industry associations and reliable website for
recent data.
Strategic position
•
Choose one strategic position from the text (page 146-147) and discuss why you believe
this would be the best position for your chosen company.
•
Explain the approach you will use at your company to implement this strategic position
to stand out from similar products and competition.
Distribution
•
Describe the company’s distribution channels. For example, will you sell your beverage
in grocery stores, restaurants, or sports venues. Are you attempting to sell online or as a
subscription?
•
Provide the rationale for your chosen distribution method.
SWOT Analysis
•
Insert the SWOT table/matrix (at least 4 bullets in each category). You created this in
week 2 discussion. Be sure to read the feedback provided by the instructor as a reply
to your post in week 2 discussion thread and adjust as needed.
•
Summarize the key learnings from your matrix (the takeaways from this analysis). For
example, you can explain your greatest strengths and how these can be used to pursue the
opportunities you identified or to mitigate some of the threats. You can also discuss your
plans to minimize some of the weaknesses, etc. Be specific and avoid generic
information.
5
Sources
•
Be sure to cite all your sources.
•
Use SWS to format all the references.
•
Wikipedia and other similar websites (blogs, opinions) do not quality as academic
resources.
•
You can use websites as long as the source is reliable (company websites, forbes.com,
fda.com, census.com, etc.)
•
For each reference you must have a corresponding in-text citation.
Below are examples of references (please delete and replace with yours).
1. U.S. Environmental Protection Agency. 2016. Causes of Climate Change.
https://19january2017snapshot.epa.gov/climate-change-science/causes-climatechange_.html
2. National Aeronautics and Space Administration. 2008. Graphic: The Relentless Rise of
Carbon Dioxide. https://climate.nasa.gov/climate_resources/24/graphic-the- relentlessrise-of-carbon-dioxide/
3. Ellie Zolfagharifard. 2014. Tree Roots Act as ‘Earth’s Thermostat’: Mountain Forest
Growth Has Stabilized the Earth’s Climate for Millions of Years.
http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earthsthermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html
4. Ronnie Cummins. 2013. How Factory Farming Contributes to Global Warming.
https://www.ecowatch.com/how-factory-farming-contributes-to-global-warming1881690535.html
Running head: BUSINESS PLAN
1
Business Plan
Student’s Name
Institutional Affiliation
BUSINESS PLAN
2
Business Plan
The company’s name and its significance
The company’s name will be You4Us Cheese Company. It has been chosen since it
shows the firm’s identity. Also, the name shows the product that the entity will be providing to
its consumers. It further indicates some of the new organization’s values. One value that is
indicated in the company’s name is service. The name, You4Us, shows that the company focuses
on the provision of quality products to its clients. Moreover, it was selected since it can be
memorized by potential customers visiting the facility. A good business name enables a company
to promote and market its product offerings to different audiences. Therefore, through the name,
You4Us, the new enterprise seeks to accumulate a broad base of loyal clients. Most importantly,
these loyal clients will assist in marketing and promoting the firm’s products to their friends and
relatives.
You4Us Cheese Company was selected since it reflects the new firm’s brand. It was
chosen based on the recognition that the relationship that a firm develops with its clients depends
on the first impressions. Therefore, the firm’s name should convey the right message to
consumers. It should motivate a client to purchase a firm’s products. Through the name, You4Us
Cheese Company, the new firm intends to build a long-lasting relationship with its clients.
Description of the product
The new company will specialize in the provision of cheese and a host of other products
to its clients. Therefore, the primary ingredients that will be required include milk, cultures, salt,
and rennet, among others. Whereas the new entity will concentrate on the provision of cheese to
its clients, other products that it will offer include crackers, nuts, candy bars, carrot chips,
cashews, soft drinks and beverages, and almonds, among others. The inclusion of these
BUSINESS PLAN
3
additional products is based on the premise that some customers who visit the firm’s stores may
be willing to purchase other goods apart from cheese. Thus, to provide convenient foods and
drinks to consumers, the new entity will include these additional products. Moreover, the
inclusion of these additional products will promote the company’s sales and revenues. Through
these products, the new company will attract consumers who lack time to cook for themselves.
The new enterprise will recruit employees who have experience in working in the fast-food
industry. Consequently, the new firm will strive to provide unique and quality services to its
consumers. Overall, the company will offer different flavors to its consumers in a bid to enhance
its sales and revenues.
The company’s mission statement
“To provide quality and convenient snack foods to consumers at a reasonable price. We
believe in the provision of snack foods that are superior in value, convenience, and quality to
clients.” The mission statement is significant since it specifies the new organization’s
commitments to its consumers. For instance, through the mission statement, the new business
venture shows that its focus is to provide convenient and quality products to its clients. Also, the
mission statement shows that the company will ensure that its products cost a reasonable price in
the market. Some of the company’s values that are displayed in the mission statement include
service, quality, commitment, and integrity. Moreover, this mission statement is critical since it
shows the firm’s direction. It further sets the strategy that the company will pursue to achieve its
goals. Overall, this mission statement will play a vital role in shaping the firm’s future.

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