BMG 214 Challenges and Benefits Associated with Crowdfunding Case Study 1. Describe Reiss’ “qualifications” to be an entrepreneur. What in his background would have helped him pursue this opportunity?
2. What challenges (risks) existed in entering the board game and toy industry that Reiss would have had to identify and manage and be better at than his competition?
3. There were many aspects of the game’s idea development and manufacturing process that Reiss did not “own”. Outline as many as you can and what he paid for their services.
For example he hired a factoring company to collect accounts receivable on his behalf, for a fee.
4. How much money do you think Reiss made overall from his venture and from what sources? Show what items you are counting in your assessment and their value.
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