Bella Capelli Academy Colgate Toothpaste Integrated Marketing Communication Paper Need to complete the attached 4 pages marketing assignment brief i.e. 120

Bella Capelli Academy Colgate Toothpaste Integrated Marketing Communication Paper Need to complete the attached 4 pages marketing assignment brief i.e. 1200 words…………………… Task
Individual project, each student will be assigned a different brand (COLGATE TOOTHPASTE). consider
thei brand from a global perspective
Table of contents and introduction. Each question should be clearly identified as a headline and
answered as a separate section of the paper.
Questions:
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Design an Integrated Marketing Communications outline for your brand. Explain your reasons
for using different media.
You need to recruit a new sales team for your brand. Explain the different steps that you should
follow and also, the profile of the sales professionals
that you are looking for.
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Marketing Myopia: Explain what do you think your brand should do in order to stay strong along
time and avoid decline.
Suggest the launching of a new product or service from your brand. Explain how would you
cover the different steps of New Product Development in the
case of your brand.
Formalities:
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Wordcount: 1,000 – 1,500
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
It assesses the following learning outcomes:
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Demonstrate understanding of the principles of Marketing and their applicability.
Understand the processes of interaction between key stakeholders in the domain of Marketing.
Identify and analyze the major forces in the marketing that impact business operations.
Illustrate the impact of effective marketing programs and marketing plans

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