BA6071 Cumberland University Service Marketing Report Service Marketing Report INSTRUCTIONS Read 6 journal /academically reviewed research articles withi

BA6071 Cumberland University Service Marketing Report Service Marketing Report

INSTRUCTIONS

Read 6 journal /academically reviewed research articles within the last 10 years that pertain to marketing a service (as opposed to a product).

Write a 6 page report synthesizing/summarizing those 6 articles (note these 6 pages do not include your title and reference pages).

ABSOLUTELY NO BOOKS, INTERNET ARTICLES OR OTHER NON-JOURNAL ARTICLES SHOULD BE USED FOR THIS ASSIGNMENT

Please note the following criteria from the syllabus regarding assignment submissions:

ASSIGNMENT SUBMISSION REQUIREMENTS:

1. Follows specific guidelines for each assignment with regards to content and length

2. Prompt submission per due date and time

3. Use size 12 font and full APA format (as with in-text citations and references)

4. Professional in appearance (structure, punctuation, grammar)

All written assignment submissions will be assessed according to APA guidelines (see APA manual). These include, but are not limited to:

*All research and statements should be cited appropriately.

*Opinions are only permitted in the recommendations section (if requested).

*Proper grammar, punctuation, word use, and sentence structure are essential.

*Maintain a professional tone.