A&W Third Pound Burger***DO NOT RESEARCH THIS SPECIFIC PRODU

A&W Third Pound Burger***DO NOT RESEARCH THIS SPECIFIC PRODU.
A&W Third Pound Burger***DO NOT RESEARCH THIS SPECIFIC PRODUCT/PROJECT ON THE INTERNET.***But, by all means, do your research on what marketers need to understand in preparation for product/service launches.A&W Restaurants sell root beer (for which it is known) along with hamburgers, hot dogs, french fries, onion rings and other fast food items.Among fast food restaurants, A&W is behind McDonalds, Burger King, Wendy s and many of the others.Its management decides that one way to bring in new and repeat customers is the following promotion: It will sell its one-third pound hamburger (and cheeseburger) at a price LESS than McDonald s Quarter Pounder.As the marketing manager for A&W, your job is to identify necessary market and competitive research to determine if this promotion will succeed.To that end, complete the following: What do you want to know why and the type(s) of market research you d use to answer your questions.Remember:A researcher can test anything.Assume nothing.I m looking for quality in your thinking/analysis not quantity. That said, your paper should be no less than two pages, double spaced, 12-point Times New Roman text.
A&W Third Pound Burger***DO NOT RESEARCH THIS SPECIFIC PRODU