Assignment 3—Social Media Contests and Viral Content

Assignment 3—Social Media Contests and Viral Content:
With the competition for attention online at an all-time high, the struggle to keep followers engaged
with your company’s social channels is real, and ongoing. In addition to the smart use of visuals,
businesses often turn to social media contests and promotions to stir excitement and drive activity from
their audience.
Design a social media contest, challenge, or viral content to engage your audience and encourage their
organic sharing and posting in hopes of having the highest exposure online. Provide all details and
specifics in a proposal you submit to your director of marketing.