Air Canada Strategy Change COVID 19 Recommendations Plan Topic: Suppose you are head of strategy of a company with operations in Canada who believes it wil

Air Canada Strategy Change COVID 19 Recommendations Plan Topic: Suppose you are head of strategy of a company with operations in Canada who believes it will marginally survive the COVID-19 challenges. What do you suggest the company undertake to alter or strengthen its strategy and approach moving forward?For this topic I need two suggestions for a specific Canadian company. And each suggestion should cover all details I give to you, and each suggestion should be at least 250 words.References needed Topic: You are head of strategy of a company with operations in Canada who believes
it will marginally survive the COVID-19 challenges. What do you suggest the company
undertake to alter or strengthen its strategy and approach moving forward? Your ideas
must be logical and compelling
Step 1: Current Situation
You will be providing a status update to ensure your stakeholders have a full
understanding of how COVID-19 has impacted the company/division/department you are
responsible for. Some areas that could be addressed are the following (choose one):
•
Revenue and sales compared to last year (annually or quarterly) – have they increased,
decreased, etc.
•
Pre-COVID strategies versus post-COVID reality – How have your original strategies
worked out? How has COVID impacted them? What changes may be needed?
•
What this means for the company/division/department – What predictions will not be
met? What financial challenges are expected? Is the company’s survival in danger?
•
What is the overall impact and what actions will be required to address that impact?
Step 2: Plan of Action (Action Plan)
You will outline the changes and adjustments that will be needed to address the
challenges arising from COVID-19. Consider the following 2 types of items:
•
•
Strategy adjustments (What will you change?), for example:
o
re-focus on core markets/customers
o
expand to new markets/customers
o
take a different approach to teaming/partnering
o
adoption of new or different technologies
Critical Investments Required (This could be proposed cost savings)
o
new technologies to adopt – What costs are involved?
o
people – Do you need to downsize/hire/retrain?
o
communications/marketing – What new communications and marketing will be
required?
o
facilities/infrastructure – Do you need to change your manufacturing, offices,
buildings, etc.?
Step 3: Expected Results
You will outline how the proposed changes will impact the company/division /department
positively
•
Financial impact
o
•
Human resources
o
•
Will this enable us to maintain market or grow our market share?
Future positioning
o
•
Will we be able to keep skilled personnel to form a base for future growth when
the markets rebound?
Market share
o
•
Will this provide revenue stability, minimize downturn, other?
Will the changes provide a base for future growth, protect our current lead in
market, or other?
What happens if we do not carry through with plan of action?
o
Will we lose market, personnel, technological advantage, other?
Step 4: Our ask/ what you want (to the Board / leadership)
•
What money and /or other resource(s) do you require?
•
When do you require this money or resource(s)
•
Make a request for approval.
Add references if necessary

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