A1 Business and Technical College Company SweetPastry Presentation hello, please follow step by step it is easy to complete i attached the pdf tha

A1 Business and Technical College Company SweetPastry Presentation hello,

please follow step by step it is easy to complete

i attached the pdf

thank you and good luck PRODUCT PROPOSAL:
1.
Decide on a group leader, and research the market of your current product.
You may propose any product as long as you can defend a desire for it in the marketplace and it
meets the criteria.
The product proposals consists of a memo to your supervisor (professor) outlining your product
and the needs it will fill. Product proposals must be typed. Requirements for your new product are:
•
•
•
•
An identical product cannot be on the market at the present time
Product must be legal and ethical
The technology for the product must exist
There must be an existing need for the product shared by a segment of this market
2.
Write a product proposal memo to your boss.
Be sure to use the proper format for a memo (find out where to use initials not signatures, etc.).
Try: https://owl.english.purdue.edu/owl/resource/590/04/ for help in writing a memo.
Product proposals not fulfilling the above requirements will be denied. If your proposal is
denied you must submit a new proposal within one week.
a) Describe the unmet needs in the market that led to the development of your product idea
b) Describe your new product idea. Define the need for you product (what will it do for the
consumer, what benefits will it supply?). Above all, maintain a marketing orientation.
c) What is the competition for the product?
d) What is the competitive advantage of this product?
e) Include a couple of suggestions for brand names. Remember, you’re trying to get your boss
to buy into your idea.
f) Submit this proposal to your professor
Presentation
Part 1
Company Description:
• Provide a brief introduction about:
• When was the parent organization founded?
• Identify who the founders or key management personnel are
• Discuss what the competitive advantage of your product is
Situation Analysis:
• Competitor Analysis (Chapters 1 & 7)
•
•
•
Define two major competitors to your product and what is their marketing mix (Product,
Place, Price, & Promotion)
Company Analysis (Chapter 1)
• What are potential showstoppers for your product or service?
• Does your product or service operate in a pure competition, monopolistic competition,
pure monopoly, or oligopoly?
• What environmental forces could most affect your product or service?
• Are you selling to an organizational buyer or ultimate consumer or both?
• How are you addressing all four aspects of utility for the consumer?
Customer Analysis: Customer Characteristics (Chapters 3,4,5,7)
• Are your consumers going to buy your product with discretionary or disposable income?
• What are your primary and secondary data research methods to gain relevant
information from your consumers?
Part 2 – Market-Product Focus:
• Marketing and Product Objectives (Chapters 8 & 9)
• Is your idea a product or service and what type? If it is a service, apply the Four I’s of
service
• Target Markets: Market Segmentation (Chapter 8)
• Who is your target market? You should choose one of your marketing segments with
the most growth and size
• What are the demographics of your target market?
• What are the geographic aspects of your target market?
• What are the behavioral aspects of your target market?
Part 3 – Marketing Program:
• Product Strategy: Product Life Cycle & Packaging (Chapters 9 & 10)
• What pricing strategy are you using (penetration or skimming) for your product and
why?
• What strategies are you using in the introductory stage (product life cycle) of your
product?
• When your product reaches the growth stage what strategies will you implement then?
•
Promotion Strategy (Chapters 14, 15, & 16)
• What traditional advertising are you using to promote your product?
• What social media advertising are you using to promote your product?
• What type of product advertising are you using for your product?
• What type of institutional advertising will you use for your product?
• What type of messaging will you use to promote your product (fear, sexuality, humor)?

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