Winston Salem State University Sales Presentation Healthcare Marketing HW Sales Presentation: Topic and Reference Page Instructions The purpose of this as

Winston Salem State University Sales Presentation Healthcare Marketing HW Sales Presentation: Topic and Reference Page Instructions

The purpose of this assignment is to prepare you for your Sales Presentation – Choose a topic on chemical dependency and create a reference page of at least 5 scholarly sources in current 7th edition APA format.

Sales Presentation – Final Submission Instructions

Develop a short sales presentation of 7–10 minutes about a chemical dependency program that you would make to an employee assistance professional of a large company. Use YouTube or screencast to record your presentation. You may use graphics and images, but they must enhance the presentation and not detract from it. You will use an updated version of the reference list originally submitted and must use at least 2 of those references in your presentation. Create a separate reference page slide using current 7th edition APA format.

Show how the presentation would change using:

The stimulus-response approach,
The selling formula, and
The need satisfaction method.

THE BOOK:Berkowitz, E. (2017). Essentials of health care marketing (4th ed.). Sudbury, MA: Jones & Bartlett Learning. SALES PRESENTATION – TOPIC AND REFERENCE GRADING RUBRIC
Criteria
Content 70%
Topic
Levels of Achievement
18 to 20 points
Topic was appropriate and
relevant to a specific
chemical dependency and
target audience.
Peer-Reviewed
References
Biblical Integration
9 to 10 points
Five references were
relevant to the topic and
were from a peer-reviewed
source.
4 to 5 points
Included an instance of
biblical integration that
demonstrates an
understanding of the
objective or lesson from the
Christian perspective.
16 to 17 points
Topic was appropriate and
relevant to specific chemical
dependency, but no target
audience mentioned.
7 to 8 points
Four references were relevant
to the topic and were from a
peer-reviewed source.
2 to 3 points
1 to 15 points
0 points
Topic was appropriate and
relevant but no mention of a
specific chemical dependency
or target audience.
1 to 6 points
0 points
Three references were relevant
to the topic and were from a
peer-reviewed source.
1 point
0 points
Provided a Bible verse
Provided a Bible verse
somewhere in the assignment somewhere in the assignment
that shows some
understanding of the Christian
perspective.
Structure 30%
Current APA
Format, Grammar,
and Spelling
14 to 15 points
Current APA format,
grammar, and spelling had
no errors.
12 to 13 points
Current APA format,
grammar, and spelling had, at
most, 1 minor error.
1 to 11 points
Submission included either 2
minor or 1 major APA format,
grammar, or spelling error(s).
0 points
SALES PRESENTATION – FINAL SUBMISSION GRADING RUBRIC
Criteria
Content 70%
Coverage of the
Topic
Levels of Achievement
97 to 105 points
88 to 96 points
1 to 87 points
Details in the presentation
captured the important
information about the topic
and increased the audience’s
understanding.
Details in the presentation
included important
information, but the audience
may have needed more
information to understand
fully
Details in the presentation
related to the topic but were too
general or incomplete. The
audience needed more
information to understand.
8 to 9 points
6 to 7 points
1 to 5
0 points
Structure 30%
Use of Graphics
All graphics related to the
topic and made it easier to
understand.
Organization
8 to 9 points
Information was very
organized.
Layout and Design
8 to 9 points
All information in the
presentation was in focus
and could be easily viewed.
Presentation
8 to 9 points
The presentation was the
appropriate length and did
not seem hurried or too slow.
The presenter spoke clearly
and distinctly
All graphics related to the
topic and most made it easier
to understand.
6 to 7 points
Information was organized.
All graphics related to the topic.
1 to 5
1 to 5
Most of the information in the
presentation was in focus, and
the content could be easily
viewed.
Most of the information in the
poster was in focus, but some of
the content was not easily
viewed.
The presentation was the
appropriate length, but
seemed slightly hurried or too
slow.
The presenter spoke clearly
most of the time.
0 points
The information appeared to be
disorganized.
6 to 7 points
6 to 7 points
0 points
1 to 5
The presentation was the
appropriate length, but seemed
very hurried or too slow.
The presenter spoke clearly and
distinctly only some of the
time.
0 points
0 points
Grammar
8 to 9 points
Free of spelling and/or
grammatical errors, e.g.,
used verb tenses and parts of
speech appropriately.
6 to 7 points
Contained 1 or 2 spelling
and/or grammatical errors,
e.g., incorrect use of verb
tenses and/or parts of speech.
1 to 5
Contained more than 2 spelling
and/or grammatical errors, e.g.,
incorrect use of verb tenses
and/or parts of speech.
0 points

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