Winston Salem State University Essentials of Health Care Marketing Mix Discussion THREAD: Assume that a multi-specialty medical group has decided to segmen

Winston Salem State University Essentials of Health Care Marketing Mix Discussion THREAD: Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. Discuss how this medical group might tailor its marketing mix to appeal to this segment.

450 words and contain at least 2 scholarly, peer-reviewed references, in addition to the course textbook, and 1 instance of biblical integration. The references must be cited within each reply and cannot be repeated from the thread or in any other reply. PLEASE USE 7TH EDITION APA FORMATTING

discuss the similarities or differences in your findings and other pertinent information. Respectfully discuss any differences you find and why you believe your conclusions are correct

In your DB replies this week – please note that – “ substantive replies” are required. That means your reply has to add value to the original post. It is okay to say I like your post or good job but do not let that be all you say. It is also okay to bring in personal examples to illustrate a point but, again, do not let that be all you do. This is an academic course so I am looking for more than just your opinion. If you do not back up your comments with a reference then it is just your opinion. Yes, the textbook is a good reference source and should be used as ‘one’ of the sources you cite in posts – but use other sources too. May I suggest that the Bible contains vast amounts of great insight into the topic of Human Resources.

THE BOOK:Berkowitz, E. (2017). Essentials of health care marketing (4th ed.). Sudbury, MA: Jones & Bartlett Learning.

Please be sure to use 7th edition APA