Why has Apple been so successful ? (2 pages)
https://www.youtube.com/watch?v=5fI3zz2cp3k
Also Review what CEO Tim Cook says about Jobs: https://www.cnbc.com/video/2017/09/12/tim-cook-says-apple-founder-steve-jobs-had-this-unique-gift.html (Links to an external site.)
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Why has Apple been so successful ? (2 pages)
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a. Why has Apple been so successful?
b. Based on Miles and Snow’s Four Business Strategies, would you consider Apple a prospector, defender, analyzer, or reactor? Why?
c. Using Porter’s Competitive Forces, what challenges does Apple face? Why?
d. If you were employed by Apple as a top VP of Marketing, what would you advise Apple to do for future growth and stability?
e. Last, conduct an online investigation as to how Apple is acting as a leader with regard to new product development, new employment initiatives, carbon footprint, etc.
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