what conclusions can be drawn from your analyses 551379
EX 5-27 Segment revenue horizontal and vertical analyses
The comparative regional segment revenues for McDonald’s Corporation is as follows:
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|
2009 |
2008 |
|
|
(in millions) |
(in millions) |
|
|
United States |
$ 7,943.8 |
$ 8,078.3 |
|
Europe |
9,273.8 |
9,922.9 |
|
APMEA* |
4,337.0 |
4,230.8 |
|
Other Countries & Corporate |
1,190.1 |
1,290.4 |
|
Total revenues |
$22,744.7 |
$23,522.4 |
|
*APMEA = Asia/Pacific, Middle East, Africa |
a. Provide a horizontal analysis of the regional segment revenues using 2008 as the base year. Round whole percents to one digit.
b. Provide a vertical analysis of the regional segment revenues for both years. Round whole percents to one digit.
c. What conclusions can be drawn from your analyses?
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